[Eril-l] E-Resource Marketing/Promotion

Tue Aug 9 13:40:05 PDT 2022

We have promoted via a faculty email newsletter, but since space is at a
premium (shared with Writing Center etc), we've lost real estate. And, I am
never sure that faculty actually read the email. We have done many of the
same things mentioned here, but we have used our library social media
accounts (Facebook, Twitter and Instagram) to promote new electronic
resources (not ebooks, but yes streaming media packages) and to promote
some low-use electronic resources.

Anecdotally, we know that one semester's promotion campaign worked: usage
rose for that database. We used posting on the library's website, physical
posters (in the library) and social media so it is hard to say what worked
best.  This is* a lot *of work. Printing posters/cards, etc, creating posts
on the library website, and creating social media posts takes time
and thought. Each social media site has restrictions and one needs to spend
time thinking about how best to use the site. Vendors often have social
media appropriate logos or images that you can use (Someday I will look at
intellectual property rights to determine if screenshots or film / theatre
poster promotions are legal to post to promote a site if we do not get them
from the vendor.). As an aside, we promote resources to students, but my
focus for social media is faculty. They make the assignments after all.

To be honest, we have done some promotions, but when we get busy, this is
not at the top of our priority list. New electronic resources are
"promoted" to relevant academic departments via email from their liaison. I
have occasionally asked if we could promote a low use resource. So, our
promotion is hit or miss.

Hope this helps. I also am finding this tread interesting.

Judith

--
Judith Nagata
Electronic Resources & Serials Librarian
Dinand Library
College of the Holy Cross
Worcester, MA 01610
p: 508-793-2639
e: jnagata at holycross.edu

On Thu, Aug 4, 2022 at 10:39 AM Scott Stangroom <stangroom at library.umass.edu>
wrote:

> Does your campus have a faculty newsletter or a campus news service (print
> or electronic)? Does your Library have a social media presence – post
> there? How about a campus newspaper; maybe you can work with a student
> reporter to start a column in the campus newspaper. Print postcards/flyers
> to promote. You need to reach out to others because listing something on a
> webpage, LibGuide, etc., is great but only if folks go to it.
>
>
>
> ______________________
>
> Scott Stangroom
>
> Acquisitions Coordinator
>
> University of Massachusetts, Amherst
>
> W.E.B. Du Bois Library
>
> 154 Hicks Way
>
> Amherst, MA 01003-9275
>
> stangroom at library.umass.edu
>
> voice: 413.545.6724
>
> fax: 413.545.6494
>
>
>
> Go UMass Libraries <http://www.library.umass.edu/>
>
> *P** C*onsider the environment and don’t print this e-mail unless you
> really need to.
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Cazier,
> Leighan
> *Sent:* Thursday, August 4, 2022 8:53 AM
> *To:* eboardman at uncc.edu; eril-l at lists.eril-l.org
> *Subject:* Re: [Eril-l] E-Resource Marketing/Promotion
>
>
>
> I’m following this discussion with great interest as this is something I’m
> exploring as well!
>
>
>
> Leighan
>
>
>
> *[image: Description: RL_horiz_logo_3PMS_no tagline_web]*
>
>
>
> *Leighan Cazier*
>
> eContent Strategist | Richland Library
>
> 1431 Assembly St. | Columbia, SC 29201
>
> (p) 803-231-6367
>
> *Access Freely *at *RichlandLibrary.com*
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 5:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [Eril-l] E-Resource Marketing/Promotion
>
>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
> *Pronouns: she, her, hers*
>
>
> *-----------------------------------------------------------------------------------------------------*
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