[Eril-l] [EXTERNAL] Re: E-Resource Marketing/Promotion

Tue Aug 9 14:23:57 PDT 2022

Judith,

I found everything you said either really helpful or completely relatable!
I'm glad this thread has a good flow to it 😁

On Tue, Aug 9, 2022 at 4:40 PM Nagata, Judith <jnagata at holycross.edu> wrote:

> [*Caution*: Email from External Sender. Do not click or open links or
> attachments unless you know this sender.]
>
> We have promoted via a faculty email newsletter, but since space is at a
> premium (shared with Writing Center etc), we've lost real estate. And, I am
> never sure that faculty actually read the email. We have done many of the
> same things mentioned here, but we have used our library social media
> accounts (Facebook, Twitter and Instagram) to promote new electronic
> resources (not ebooks, but yes streaming media packages) and to promote
> some low-use electronic resources.
>
> Anecdotally, we know that one semester's promotion campaign worked: usage
> rose for that database. We used posting on the library's website, physical
> posters (in the library) and social media so it is hard to say what worked
> best.  This is* a lot *of work. Printing posters/cards, etc, creating
> posts on the library website, and creating social media posts takes time
> and thought. Each social media site has restrictions and one needs to spend
> time thinking about how best to use the site. Vendors often have social
> media appropriate logos or images that you can use (Someday I will look at
> intellectual property rights to determine if screenshots or film / theatre
> poster promotions are legal to post to promote a site if we do not get them
> from the vendor.). As an aside, we promote resources to students, but my
> focus for social media is faculty. They make the assignments after all.
>
> To be honest, we have done some promotions, but when we get busy, this is
> not at the top of our priority list. New electronic resources are
> "promoted" to relevant academic departments via email from their liaison. I
> have occasionally asked if we could promote a low use resource. So, our
> promotion is hit or miss.
>
> Hope this helps. I also am finding this tread interesting.
>
> Judith
>
> --
> Judith Nagata
> Electronic Resources & Serials Librarian
> Dinand Library
> College of the Holy Cross
> Worcester, MA 01610
> p: 508-793-2639
> e: jnagata at holycross.edu
>
> On Thu, Aug 4, 2022 at 10:39 AM Scott Stangroom <
> stangroom at library.umass.edu> wrote:
>
>> Does your campus have a faculty newsletter or a campus news service
>> (print or electronic)? Does your Library have a social media presence –
>> post there? How about a campus newspaper; maybe you can work with a student
>> reporter to start a column in the campus newspaper. Print postcards/flyers
>> to promote. You need to reach out to others because listing something on a
>> webpage, LibGuide, etc., is great but only if folks go to it.
>>
>>
>>
>> ______________________
>>
>> Scott Stangroom
>>
>> Acquisitions Coordinator
>>
>> University of Massachusetts, Amherst
>>
>> W.E.B. Du Bois Library
>>
>> 154 Hicks Way
>>
>> Amherst, MA 01003-9275
>>
>> stangroom at library.umass.edu
>>
>> voice: 413.545.6724
>>
>> fax: 413.545.6494
>>
>>
>>
>> Go UMass Libraries <http://www.library.umass.edu/>
>>
>> *P** C*onsider the environment and don’t print this e-mail unless you
>> really need to.
>>
>>
>>
>> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Cazier,
>> Leighan
>> *Sent:* Thursday, August 4, 2022 8:53 AM
>> *To:* eboardman at uncc.edu; eril-l at lists.eril-l.org
>> *Subject:* Re: [Eril-l] E-Resource Marketing/Promotion
>>
>>
>>
>> I’m following this discussion with great interest as this is something
>> I’m exploring as well!
>>
>>
>>
>> Leighan
>>
>>
>>
>> *[image: Description: RL_horiz_logo_3PMS_no tagline_web]*
>>
>>
>>
>> *Leighan Cazier*
>>
>> eContent Strategist | Richland Library
>>
>> 1431 Assembly St. | Columbia, SC 29201
>>
>> (p) 803-231-6367
>>
>> *Access Freely *at *RichlandLibrary.com*
>>
>>
>>
>> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
>> Boardman
>> *Sent:* Wednesday, August 3, 2022 5:10 PM
>> *To:* eril-l at lists.eril-l.org
>> *Subject:* [Eril-l] E-Resource Marketing/Promotion
>>
>>
>>
>> Hi everyone,
>>
>>
>>
>> I was wondering if anyone here has any tips, ideas, success stories,
>> starting places, etc. for marketing and promoting electronic resources? I'm
>> trying to find more ways to market and promote electronic resources at my
>> library.
>>
>>
>>
>> Currently, the main method is an "E-Resource Spotlight" that gets posted
>> monthly and I created an Electronic Resources LibGuide that has information
>> & a blog feed. Outside of that, I'm a little stuck on where to start and
>> there isn't a lot of literature out there about marketing electronic
>> resources. I want to do more than just a highlight on our website and find
>> ways that could engage our users a bit more.
>>
>>
>>
>> I'm hoping someone here has some feedback on how to "hit the ground
>> running" with this - I don't have a marketing background and it definitely
>> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
>> thoughts.
>>
>> Thank you!
>>
>>
>>
>> Erika Boardman
>>
>>
>>
>> --
>>
>>
>> ------------------------------------------------------------------------------------------------------
>>
>> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
>> UNC Charlotte | J. Murrey Atkins Library
>> 9201 University City Blvd. | Charlotte, NC 28223
>> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
>> *Pronouns: she, her, hers*
>>
>>
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