<div dir="ltr"><div>We have promoted via a faculty email newsletter, but since space is at a premium (shared with Writing Center etc), we've lost real estate. And, I am never sure that faculty actually read the email. We have done many of the same things mentioned here, but we have used our library social media accounts (Facebook, Twitter and Instagram) to promote new electronic resources (not ebooks, but yes streaming media packages) and to promote some low-use electronic resources.</div><div><br></div><div>Anecdotally, we know that one semester's promotion campaign worked: usage rose for that database. We used posting on the library's website, physical posters (in the library) and social media so it is hard to say what worked best.
This is<i> a lot </i>of work. Printing posters/cards, etc, creating posts on the library website, and creating social media posts takes time and thought. Each social media site has restrictions and one needs to spend time thinking about how best to use the site. Vendors often have social media appropriate logos or images that you can use (Someday I will look at intellectual property rights to determine if screenshots or film / theatre poster promotions are legal to post to promote a site if we do not get them from the vendor.). As an aside, we promote resources to students, but my focus for social media is faculty. They make the assignments after all.
</div><div><br></div><div>To be honest, we have done some promotions, but when we get busy, this is not at the top of our priority list. New electronic resources are "promoted" to relevant academic departments via email from their liaison. I have occasionally asked if we could promote a low use resource. So, our promotion is hit or miss. </div><div><br></div><div>Hope this helps. I also am finding this tread interesting.</div><div><br></div><div>Judith</div><div><br></div><div>--<br><div dir="ltr" class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr">Judith Nagata<div>Electronic Resources & Serials Librarian</div><div>Dinand Library</div><div>College of the Holy Cross</div><div>Worcester, MA 01610</div><div>p: 508-793-2639</div><div>e: <a href="mailto:jnagata@holycross.edu" target="_blank">jnagata@holycross.edu</a></div></div></div></div></div></div></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Aug 4, 2022 at 10:39 AM Scott Stangroom <<a href="mailto:stangroom@library.umass.edu">stangroom@library.umass.edu</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
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<p class="MsoNormal">Does your campus have a faculty newsletter or a campus news service (print or electronic)? Does your Library have a social media presence – post there? How about a campus newspaper; maybe you can work with a student reporter to start a
column in the campus newspaper. Print postcards/flyers to promote. You need to reach out to others because listing something on a webpage, LibGuide, etc., is great but only if folks go to it.
<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal"><span style="font-size:7.5pt;font-family:Arial,sans-serif">______________________</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">Scott Stangroom</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">Acquisitions Coordinator</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">University of Massachusetts, Amherst</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">W.E.B. Du Bois Library</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">154 Hicks Way</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">Amherst, MA 01003-9275</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif"><a href="mailto:stangroom@library.umass.edu" target="_blank">stangroom@library.umass.edu</a></span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">voice: 413.545.6724</span><span style="font-size:9pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:9pt;font-family:Arial,sans-serif">fax: 413.545.6494<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:7.5pt;font-family:Arial,sans-serif"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="color:rgb(149,55,53)"><a href="http://www.library.umass.edu/" target="_blank"><span style="color:rgb(149,55,53)">Go UMass Libraries</span></a>
</span><span style="font-size:12pt;color:rgb(149,55,53)"><u></u><u></u></span></p>
<p class="MsoNormal"><i><span style="font-size:20pt;font-family:Webdings;color:rgb(0,102,0)">P</span></i><i><span style="font-size:20pt;color:rgb(0,102,0)"> C</span></i><span style="font-size:8pt;color:rgb(0,102,0)">onsider the environment and don’t print this e-mail
unless you really need to.</span><span style="font-size:8pt;color:rgb(0,102,0)"><u></u><u></u></span></p>
</div>
<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>> <b>On Behalf Of
</b>Cazier, Leighan<br>
<b>Sent:</b> Thursday, August 4, 2022 8:53 AM<br>
<b>To:</b> <a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a>; <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> Re: [Eril-l] E-Resource Marketing/Promotion<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif">I’m following this discussion with great interest as this is something I’m exploring as well!<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif">Leighan<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif"><u></u> <u></u></span></p>
<p class="MsoNormal"><b><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)"><img border="0" width="146" height="44" style="width: 1.5208in; height: 0.4583in;" id="gmail-m_4025328268248769120Picture_x0020_1" src="cid:18284446a7c4ce8e91" alt="Description: RL_horiz_logo_3PMS_no tagline_web"><u></u><u></u></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)"><u></u> <u></u></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)">Leighan Cazier<u></u><u></u></span></b></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)">eContent Strategist | Richland Library<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)">1431 Assembly St. | Columbia, SC 29201<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)">(p) 803-231-6367<u></u><u></u></span></p>
<p class="MsoNormal"><i><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)">Access Freely
</span></i><span style="font-family:"Century Gothic",sans-serif;color:rgb(31,73,125)">at
<i>RichlandLibrary.com<u></u><u></u></i></span></p>
<p class="MsoNormal"><span style="font-family:"Century Gothic",sans-serif"><u></u> <u></u></span></p>
<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>>
<b>On Behalf Of </b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 5:10 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [Eril-l] E-Resource Marketing/Promotion<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">Hi everyone,<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library. <u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a
lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.<u></u><u></u></p>
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<p class="MsoNormal">Thank you!<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">Erika Boardman<br clear="all">
<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">-- <u></u><u></u></p>
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<p class="MsoNormal">------------------------------------------------------------------------------------------------------<u></u><u></u></p>
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<p class="MsoNormal"><b><span style="font-family:Arial,sans-serif;color:rgb(51,51,51)">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",serif;color:rgb(51,51,51)">| Electronic Resources Management Librarian</span><span style="font-size:12pt;font-family:"Open Sans",serif;color:rgb(51,51,51)"><br>
</span><span style="font-family:"Open Sans",serif;color:rgb(51,51,51)">UNC Charlotte | J. Murrey Atkins Library<br>
9201 University City Blvd. | Charlotte, NC 28223<br>
<a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a> | 704-687-1124 |
<a href="http://library.charlotte.edu" target="_blank">library.charlotte.edu</a><br>
<em><span style="font-family:"Open Sans",serif">Pronouns: she, her, hers</span></em></span><u></u><u></u></p>
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<p class="MsoNormal"><em><span style="font-family:"Open Sans",serif;color:rgb(51,51,51)">-----------------------------------------------------------------------------------------------------</span></em><u></u><u></u></p>
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<p class="MsoNormal"><em><span style="font-family:"Open Sans",serif;color:rgb(51,51,51)">If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended recipient, any disclosure, copying, distribution, or other
use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank you.</span></em><u></u><u></u></p>
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