[Eril-l] E-Resource Marketing/Promotion

[Phillip Hewitt]

We are experimenting with campus bus ads for broadly popular e-resources
(starting with direct-access newspaper subscriptions - *NYT*, *WSJ*, *WaPo*)
that were recommended as needing more marketing by our Student Library
Advisory Board.

On Thu, Aug 4, 2022 at 12:56 PM Graves, Tonia <tgraves at odu.edu> wrote:

> Hi Erika,
>
> Don’t overlook assistance from vendors.  They often have prepared content
> that is applicable to hitting the ground running with just a bit of
> tweaking on your part.
>
> Best,
>
> *Tonia*
>
> Tonia Graves
>
> Resource Discovery Librarian
>
> Old Dominion University Libraries
>
> tgraves at odu.edu
>
>
>
>
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 5:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [Eril-l] E-Resource Marketing/Promotion
>
>
>
> *EXTERNAL to ODU:* This email is not from an ODU account. Do not click
> links or open attachments unless you recognize the sender and know the
> content is safe.
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
> <https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Flibrary.charlotte.edu%2F&data=05%7C01%7Ctgraves%40odu.edu%7Cc5fb93925e784a04352f08da75952535%7C48bf86e811a24b8a8cb368d8be2227f3%7C0%7C1%7C637951580692584816%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=mS%2FwiHhwYshrUhK0uyAIckyyR77l4yV4JV2tvR8Dn7c%3D&reserved=0>
> *Pronouns: she, her, hers*
>
>
> *-----------------------------------------------------------------------------------------------------*
>
> *If you are not the intended recipient of this transmission or a person
> responsible for delivering it to the intended recipient, any disclosure,
> copying, distribution, or other use of any of the information in this
> transmission is strictly prohibited. If you have received this transmission
> in error, please notify me immediately by email or by telephone at
> 704-687-1124. Thank you.*
> _______________________________________________
> Eril-l mailing list
> Eril-l at lists.eril-l.org
> http://lists.eril-l.org/listinfo.cgi/eril-l-eril-l.org
>


-- 
Best,

Phil Hewitt
*Senior Engineering and Electronic Collections Librarian*
Pronouns: he/him
(610) 758-3068
Engineering LibraryGuides <https://goo.gl/XePVjn>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220805/5feec04f/attachment.htm>