[Eril-l] E-Resource Marketing/Promotion

[Graves, Tonia]

Hi Erika,
Don't overlook assistance from vendors.  They often have prepared content that is applicable to hitting the ground running with just a bit of tweaking on your part.
Best,
Tonia
Tonia Graves
Resource Discovery Librarian
Old Dominion University Libraries
tgraves at odu.edu<mailto:tgraves at odu.edu>



From: Eril-l <eril-l-bounces at lists.eril-l.org> On Behalf Of Erika Boardman
Sent: Wednesday, August 3, 2022 5:10 PM
To: eril-l at lists.eril-l.org
Subject: [Eril-l] E-Resource Marketing/Promotion


EXTERNAL to ODU: This email is not from an ODU account. Do not click links or open attachments unless you recognize the sender and know the content is safe.
Hi everyone,

I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library.

Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.

I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.
Thank you!

Erika Boardman

--
------------------------------------------------------------------------------------------------------
Erika Boardman, MLIS | Electronic Resources Management Librarian
UNC Charlotte | J. Murrey Atkins Library
9201 University City Blvd. | Charlotte, NC 28223
eboardman at uncc.edu<mailto:eboardman at uncc.edu> | 704-687-1124 | library.charlotte.edu<https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Flibrary.charlotte.edu%2F&data=05%7C01%7Ctgraves%40odu.edu%7Cc5fb93925e784a04352f08da75952535%7C48bf86e811a24b8a8cb368d8be2227f3%7C0%7C1%7C637951580692584816%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=mS%2FwiHhwYshrUhK0uyAIckyyR77l4yV4JV2tvR8Dn7c%3D&reserved=0>
Pronouns: she, her, hers
-----------------------------------------------------------------------------------------------------
[https://ci3.googleusercontent.com/mail-sig/AIorK4wOyJ-4LUrubJXI8XAYyjwZ8yX7G5nuMguD735dTTXtMjJJ3uYNTfV5f1FNrbP3yM8MYfjpKEw]
If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended recipient, any disclosure, copying, distribution, or other use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank you.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220804/6e2400f3/attachment.htm>