[Eril-l] E-Resource Marketing/Promotion

Charlotte Hertzberg charlotte.hertzberg at mau.se
Mon Aug 8 03:57:06 PDT 2022

Hi Erika,
I’ve attached a couple of photos from my library as well as from a couple of other libraries with whom I’ve discussed the same issue, mainly eBooks though.
The QR code links to a page with a search within the library catalogue (in this case “psychiatric care”, it’s an old picture so just for show).
The pink cards is made only for literature which we have both print and E.

Maybe it can be used as inspiration for someone.

Kind regards
/Charlotte Hertzberg
Malmo University Library

Från: Eril-l <eril-l-bounces at lists.eril-l.org> För Erika Boardman
Skickat: den 3 augusti 2022 23:10
Till: eril-l at lists.eril-l.org
Ämne: [Eril-l] E-Resource Marketing/Promotion

Hi everyone,

I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library.

Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.

I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.
Thank you!

Erika Boardman

Erika Boardman, MLIS | Electronic Resources Management Librarian
UNC Charlotte | J. Murrey Atkins Library
9201 University City Blvd. | Charlotte, NC 28223
eboardman at uncc.edu<mailto:eboardman at uncc.edu> | 704-687-1124 | library.charlotte.edu<http://library.charlotte.edu>
Pronouns: she, her, hers
If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended recipient, any disclosure, copying, distribution, or other use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank you.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220808/36ca8490/attachment.htm>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: QR-kod p? HS.JPG
Type: image/jpeg
Size: 1078705 bytes
Desc: QR-kod p? HS.JPG
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220808/36ca8490/attachment.jpe>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: rosa fl?rp 2.jpg
Type: image/jpeg
Size: 86989 bytes
Desc: rosa fl?rp 2.jpg
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220808/36ca8490/attachment.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: UMU_eboksskyltning.jpg
Type: image/jpeg
Size: 25599 bytes
Desc: UMU_eboksskyltning.jpg
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220808/36ca8490/attachment-0001.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: UMU_eboksknubb.jpg
Type: image/jpeg
Size: 37533 bytes
Desc: UMU_eboksknubb.jpg
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220808/36ca8490/attachment-0002.jpg>

More information about the Eril-l mailing list