[Eril-l] E-Resource Marketing/Promotion

[Charlotte Hertzberg]

Hi Erika,
I’ve attached a couple of photos from my library as well as from a couple of other libraries with whom I’ve discussed the same issue, mainly eBooks though.
The QR code links to a page with a search within the library catalogue (in this case “psychiatric care”, it’s an old picture so just for show).
The pink cards is made only for literature which we have both print and E.

Maybe it can be used as inspiration for someone.

Kind regards
/Charlotte Hertzberg
Malmo University Library


Från: Eril-l <eril-l-bounces at lists.eril-l.org> För Erika Boardman
Skickat: den 3 augusti 2022 23:10
Till: eril-l at lists.eril-l.org
Ämne: [Eril-l] E-Resource Marketing/Promotion

Hi everyone,

I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library.

Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.

I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.
Thank you!

Erika Boardman

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Erika Boardman, MLIS | Electronic Resources Management Librarian
UNC Charlotte | J. Murrey Atkins Library
9201 University City Blvd. | Charlotte, NC 28223
eboardman at uncc.edu<mailto:eboardman at uncc.edu> | 704-687-1124 | library.charlotte.edu<http://library.charlotte.edu>
Pronouns: she, her, hers
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