<div dir="ltr"><div class="gmail_default" style="font-family:arial,helvetica,sans-serif">We are experimenting with campus bus ads for broadly popular e-resources (starting with direct-access newspaper subscriptions - <i>NYT</i>, <i>WSJ</i>, <i>WaPo</i>) that were recommended as needing more marketing by our Student Library Advisory Board.</div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Aug 4, 2022 at 12:56 PM Graves, Tonia <<a href="mailto:tgraves@odu.edu" target="_blank">tgraves@odu.edu</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
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<p class="MsoNormal">Hi Erika,<u></u><u></u></p>
<p class="MsoNormal">Don’t overlook assistance from vendors. They often have prepared content that is applicable to hitting the ground running with just a bit of tweaking on your part.
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<p class="MsoNormal">Best,<u></u><u></u></p>
<p class="MsoNormal"><b><span style="font-size:14pt;font-family:"Bradley Hand ITC"">Tonia<u></u><u></u></span></b></p>
<p class="MsoNormal">Tonia Graves<u></u><u></u></p>
<p class="MsoNormal">Resource Discovery Librarian<u></u><u></u></p>
<p class="MsoNormal">Old Dominion University Libraries<u></u><u></u></p>
<p class="MsoNormal"><a href="mailto:tgraves@odu.edu" target="_blank"><span style="color:rgb(5,99,193)">tgraves@odu.edu</span></a><u></u><u></u></p>
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<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>> <b>On Behalf Of
</b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 5:10 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [Eril-l] E-Resource Marketing/Promotion<u></u><u></u></p>
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<b><span style="color:black">EXTERNAL to ODU:</span></b><span style="color:black"> This email is not from an ODU account. Do not click links or open attachments unless you recognize the sender and know the content is safe.
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<p class="MsoNormal">Hi everyone, <u></u><u></u></p>
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<p class="MsoNormal">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library. <u></u><u></u></p>
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<p class="MsoNormal">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a
lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<u></u><u></u></p>
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<p class="MsoNormal">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.<u></u><u></u></p>
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<p class="MsoNormal">Thank you!<u></u><u></u></p>
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<p class="MsoNormal">Erika Boardman<br clear="all">
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<p class="MsoNormal">-- <u></u><u></u></p>
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<p class="MsoNormal"><b><span style="font-family:Arial,sans-serif;color:rgb(51,51,51)">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",sans-serif;color:rgb(51,51,51)">| Electronic Resources Management Librarian</span><span style="font-size:12pt;font-family:"Open Sans",sans-serif;color:rgb(51,51,51)"><br>
</span><span style="font-family:"Open Sans",sans-serif;color:rgb(51,51,51)">UNC Charlotte | J. Murrey Atkins Library<br>
9201 University City Blvd. | Charlotte, NC 28223<br>
<a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a> | 704-687-1124 |
<a href="https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Flibrary.charlotte.edu%2F&data=05%7C01%7Ctgraves%40odu.edu%7Cc5fb93925e784a04352f08da75952535%7C48bf86e811a24b8a8cb368d8be2227f3%7C0%7C1%7C637951580692584816%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=mS%2FwiHhwYshrUhK0uyAIckyyR77l4yV4JV2tvR8Dn7c%3D&reserved=0" target="_blank">
library.charlotte.edu</a><br>
<em><span style="font-family:"Open Sans",sans-serif">Pronouns: she, her, hers</span></em></span><u></u><u></u></p>
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<p class="MsoNormal"><em><span style="font-family:"Open Sans",sans-serif;color:rgb(51,51,51)">If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended recipient, any disclosure, copying, distribution, or
other use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank you.</span></em><u></u><u></u></p>
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</blockquote></div><br clear="all"><div><br></div>-- <br><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><font color="#000000">Best,</font></div><div dir="ltr"><font color="#783f04"><b><br></b></font></div><div dir="ltr"><font color="#000000" size="4">Phil Hewitt</font></div><div><i style="font-size:12.8px"><font color="#000000">Senior Engineering and <span style="font-size:12.8px">Electronic Collections Librarian</span></font></i></div><div dir="ltr"><div><span style="font-size:12.8px">Pronouns: he/him</span></div><div><span style="font-size:12.8px">(610) 758-3068</span></div><div><a href="https://goo.gl/XePVjn" target="_blank"><span style="color:rgb(0,0,255);font-size:12.8px">Engineering </span><font color="#0000ff" style="font-size:12.8px">LibraryGuides</font></a><span style="font-size:12.8px"> </span></div><div><p style="margin:0in;font-family:Arial;font-size:9.6pt"><br></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div>