<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:"Bradley Hand ITC";
panose-1:3 7 4 2 5 3 2 3 2 3;}
@font-face
{font-family:"Open Sans";}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
span.EmailStyle20
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple" style="word-wrap:break-word">
<div class="WordSection1">
<p class="MsoNormal">Hi Erika,<o:p></o:p></p>
<p class="MsoNormal">Don’t overlook assistance from vendors. They often have prepared content that is applicable to hitting the ground running with just a bit of tweaking on your part.
<o:p></o:p></p>
<p class="MsoNormal">Best,<o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt;font-family:"Bradley Hand ITC"">Tonia<o:p></o:p></span></b></p>
<p class="MsoNormal">Tonia Graves<o:p></o:p></p>
<p class="MsoNormal">Resource Discovery Librarian<o:p></o:p></p>
<p class="MsoNormal">Old Dominion University Libraries<o:p></o:p></p>
<p class="MsoNormal"><a href="mailto:tgraves@odu.edu"><span style="color:#0563C1">tgraves@odu.edu</span></a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b>From:</b> Eril-l <eril-l-bounces@lists.eril-l.org> <b>On Behalf Of
</b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 5:10 PM<br>
<b>To:</b> eril-l@lists.eril-l.org<br>
<b>Subject:</b> [Eril-l] E-Resource Marketing/Promotion<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr>
<td style="background:firebrick;padding:1.25pt 5.5pt 1.25pt 1.5pt"></td>
<td width="100%" style="width:100.0%;background:whitesmoke;padding:1.25pt 3.75pt 1.25pt 11.25pt">
<div>
<p style="mso-element:frame;mso-element-frame-hspace:2.25pt;mso-element-wrap:around;mso-element-anchor-vertical:paragraph;mso-element-anchor-horizontal:column;mso-height-rule:exactly">
<b><span style="color:black">EXTERNAL to ODU:</span></b><span style="color:black"> This email is not from an ODU account. Do not click links or open attachments unless you recognize the sender and know the content is safe.
</span><o:p></o:p></p>
</div>
</td>
</tr>
</tbody>
</table>
<div>
<div>
<p class="MsoNormal">Hi everyone, <o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library. <o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a
lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal">Thank you!<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Erika Boardman<br clear="all">
<o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<p class="MsoNormal">-- <o:p></o:p></p>
<div>
<div>
<div>
<p class="MsoNormal">------------------------------------------------------------------------------------------------------<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#333333">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",sans-serif;color:#333333">| Electronic Resources Management Librarian</span><span style="font-size:12.0pt;font-family:"Open Sans",sans-serif;color:#333333"><br>
</span><span style="font-family:"Open Sans",sans-serif;color:#333333">UNC Charlotte | J. Murrey Atkins Library<br>
9201 University City Blvd. | Charlotte, NC 28223<br>
<a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a> | 704-687-1124 |
<a href="https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Flibrary.charlotte.edu%2F&data=05%7C01%7Ctgraves%40odu.edu%7Cc5fb93925e784a04352f08da75952535%7C48bf86e811a24b8a8cb368d8be2227f3%7C0%7C1%7C637951580692584816%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=mS%2FwiHhwYshrUhK0uyAIckyyR77l4yV4JV2tvR8Dn7c%3D&reserved=0" target="_blank">
library.charlotte.edu</a><br>
<em><span style="font-family:"Open Sans",sans-serif">Pronouns: she, her, hers</span></em></span><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><em><span style="font-family:"Open Sans",sans-serif;color:#333333">-----------------------------------------------------------------------------------------------------</span></em><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal" style="margin-bottom:12.0pt"><img border="0" width="200" height="67" style="width:2.0833in;height:.7013in" id="_x0000_i1025" src="https://ci3.googleusercontent.com/mail-sig/AIorK4wOyJ-4LUrubJXI8XAYyjwZ8yX7G5nuMguD735dTTXtMjJJ3uYNTfV5f1FNrbP3yM8MYfjpKEw"><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><em><span style="font-family:"Open Sans",sans-serif;color:#333333">If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended recipient, any disclosure, copying, distribution, or
other use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank you.</span></em><o:p></o:p></p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</body>
</html>