[Eril-l] [EXTERNAL] RE: [EXT] E-Resource Marketing/Promotion

[Erika Boardman]

Meghan,

We definitely used to have things on the bathroom stall doors (totally not
silly). I remember being an undergrad and always feeling compelled to read
whatever was on the bathroom stall, no matter how many times I've read it
hahaha. Good idea!

On Thu, Aug 4, 2022 at 11:12 AM Meghan Burke <meghan.burke at queensu.ca>
wrote:

> This may sound a little silly, but if your library or institution has
> newsletters in bathroom stalls, I’ve found this is a great way to
> communicate about new resources, search tips, etc. You have a captive
> audience, and students do read them!
>
>
>
>
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Thursday, August 4, 2022 10:30 AM
> *To:* Moore,Lesli M <LMMoore2 at mdanderson.org>
> *Cc:* eril-l at lists.eril-l.org
> *Subject:* Re: [Eril-l] [EXTERNAL] RE: [EXT] E-Resource
> Marketing/Promotion
>
>
>
> Lesli,
>
>
>
> I'm *definitely *trying to explore more hands-on ideas or something that
> isn't totally connected to the website. I think having a website presence
> and digital marketing is great, but it's not the one method for marketing
> and I don't think it is the most effective when it's the only method being
> done. And of course, all libraries are different - so some things aren't
> possible depending on the circumstance. I really appreciate your whiteboard
> idea for this! We use whiteboard engagement for other events and themes, so
> that's a fun idea!
>
>
>
> I'm also glad to know others are appreciating this thread 😁 I was
> hesitant at first to ask this, but I'm glad I did! I've been getting a lot
> of great feedback.
>
>
>
> On Thu, Aug 4, 2022 at 9:39 AM Moore,Lesli M <LMMoore2 at mdanderson.org>
> wrote:
>
> [*Caution*: Email from External Sender. Do not click or open links or
> attachments unless you know this sender.]
>
>
> I’m going to suggest something maybe a little radical – bring your
> marketing off your library website and/or libguides.
>
>
>
> Use a whiteboard for a “did you know” feature.
>
> Ask a one-question survey about a resource. Use a whiteboard (mobile
> whiteboards are your friend!) and sticky notes or colorful markers or
> sticker dots.
>
> Have staff offer a tip of the day/week about a resource. Post the tips at
> the computers and study tables.
>
>
>
> Good Luck!
>
> Lesli
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 4:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [EXT] [Eril-l] E-Resource Marketing/Promotion
>
>
>
> *WARNING: *This email originated from outside of MD Anderson. Please
> validate the sender's email address before clicking on links or attachments
> as they may not be safe.
>
>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
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> *Pronouns: she, her, hers*
>
>
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