[Eril-l] [EXTERNAL] RE: [EXT] E-Resource Marketing/Promotion

[Erika Boardman]

Jessica,

We do the powerpoint display now and it's a really great way to get things
highlighted that may be unknown to students! Do you ever incorporate
physical or print marketing into your promotional work?

On Thu, Aug 4, 2022 at 10:27 AM Howard, Jessica <HOWARDJ at dickinson.edu>
wrote:

> [*Caution*: Email from External Sender. Do not click or open links or
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>
> We have a simple digital display (essentially a looping PowerPoint on a
> repurposed computer screen) located near our “Just In” new book display.
> We use it to feature new ebooks and streaming films in our collection, in
> an effort to remind folks that we have a lot of online content (and are
> always getting more), in addition to the print titles they are used to
> seeing on display.
>
>
>
>
>
> Jessica L. Howard
> <https://libguides.dickinson.edu/prf.php?account_id=20351> (she/her)
>
> Electronic Resources & Web Services Librarian
>
> Waidner-Spahr Library | Dickinson College
>
>
>
> Schedule an appointment with me:
> https://libcal.dickinson.edu/appointments/Howard
>
>
>
>
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Moore,Lesli
> M
> *Sent:* Thursday, August 4, 2022 9:40 AM
> *To:* eboardman at uncc.edu; eril-l at lists.eril-l.org
> *Subject:* Re: [Eril-l] [EXT] E-Resource Marketing/Promotion
>
>
>
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>
> I’m going to suggest something maybe a little radical – bring your
> marketing off your library website and/or libguides.
>
>
>
> Use a whiteboard for a “did you know” feature.
>
> Ask a one-question survey about a resource. Use a whiteboard (mobile
> whiteboards are your friend!) and sticky notes or colorful markers or
> sticker dots.
>
> Have staff offer a tip of the day/week about a resource. Post the tips at
> the computers and study tables.
>
>
>
> Good Luck!
>
> Lesli
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 4:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [EXT] [Eril-l] E-Resource Marketing/Promotion
>
>
>
> *WARNING: *This email originated from outside of MD Anderson. Please
> validate the sender's email address before clicking on links or attachments
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>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
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