[Eril-l] [EXTERNAL] RE: [EXT] E-Resource Marketing/Promotion

[Erika Boardman]

Lesli,

I'm *definitely *trying to explore more hands-on ideas or something that
isn't totally connected to the website. I think having a website presence
and digital marketing is great, but it's not the one method for marketing
and I don't think it is the most effective when it's the only method being
done. And of course, all libraries are different - so some things aren't
possible depending on the circumstance. I really appreciate your whiteboard
idea for this! We use whiteboard engagement for other events and themes, so
that's a fun idea!

I'm also glad to know others are appreciating this thread 😁 I was hesitant
at first to ask this, but I'm glad I did! I've been getting a lot of great
feedback.

On Thu, Aug 4, 2022 at 9:39 AM Moore,Lesli M <LMMoore2 at mdanderson.org>
wrote:

> [*Caution*: Email from External Sender. Do not click or open links or
> attachments unless you know this sender.]
>
>
> I’m going to suggest something maybe a little radical – bring your
> marketing off your library website and/or libguides.
>
>
>
> Use a whiteboard for a “did you know” feature.
>
> Ask a one-question survey about a resource. Use a whiteboard (mobile
> whiteboards are your friend!) and sticky notes or colorful markers or
> sticker dots.
>
> Have staff offer a tip of the day/week about a resource. Post the tips at
> the computers and study tables.
>
>
>
> Good Luck!
>
> Lesli
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 4:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [EXT] [Eril-l] E-Resource Marketing/Promotion
>
>
>
> *WARNING: *This email originated from outside of MD Anderson. Please
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>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
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