[Eril-l] [EXT] E-Resource Marketing/Promotion

Howard, Jessica HOWARDJ at dickinson.edu
Thu Aug 4 07:27:07 PDT 2022

We have a simple digital display (essentially a looping PowerPoint on a repurposed computer screen) located near our “Just In” new book display.  We use it to feature new ebooks and streaming films in our collection, in an effort to remind folks that we have a lot of online content (and are always getting more), in addition to the print titles they are used to seeing on display.

Jessica L. Howard<https://libguides.dickinson.edu/prf.php?account_id=20351> (she/her)
Electronic Resources & Web Services Librarian
Waidner-Spahr Library | Dickinson College

Schedule an appointment with me: https://libcal.dickinson.edu/appointments/Howard

From: Eril-l <eril-l-bounces at lists.eril-l.org> On Behalf Of Moore,Lesli M
Sent: Thursday, August 4, 2022 9:40 AM
To: eboardman at uncc.edu; eril-l at lists.eril-l.org
Subject: Re: [Eril-l] [EXT] E-Resource Marketing/Promotion

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I’m going to suggest something maybe a little radical – bring your marketing off your library website and/or libguides.

Use a whiteboard for a “did you know” feature.
Ask a one-question survey about a resource. Use a whiteboard (mobile whiteboards are your friend!) and sticky notes or colorful markers or sticker dots.
Have staff offer a tip of the day/week about a resource. Post the tips at the computers and study tables.

Good Luck!

From: Eril-l <eril-l-bounces at lists.eril-l.org<mailto:eril-l-bounces at lists.eril-l.org>> On Behalf Of Erika Boardman
Sent: Wednesday, August 3, 2022 4:10 PM
To: eril-l at lists.eril-l.org<mailto:eril-l at lists.eril-l.org>
Subject: [EXT] [Eril-l] E-Resource Marketing/Promotion

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Hi everyone,

I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library.

Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.

I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.
Thank you!

Erika Boardman

Erika Boardman, MLIS | Electronic Resources Management Librarian
UNC Charlotte | J. Murrey Atkins Library
9201 University City Blvd. | Charlotte, NC 28223
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