<div dir="ltr">Jessica,<div><br></div><div>We do the powerpoint display now and it's a really great way to get things highlighted that may be unknown to students! Do you ever incorporate physical or print marketing into your promotional work?</div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Aug 4, 2022 at 10:27 AM Howard, Jessica <<a href="mailto:HOWARDJ@dickinson.edu">HOWARDJ@dickinson.edu</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
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<p class="MsoNormal">We have a simple digital display (essentially a looping PowerPoint on a repurposed computer screen) located near our “Just In” new book display. We use it to feature new ebooks and streaming films in our collection, in an effort to remind
folks that we have a lot of online content (and are always getting more), in addition to the print titles they are used to seeing on display.<u></u><u></u></p>
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<p class="MsoNormal"><a href="https://libguides.dickinson.edu/prf.php?account_id=20351" target="_blank"><span style="color:rgb(5,99,193)">Jessica L. Howard</span></a> (she/her)<u><span style="color:rgb(5,99,193)"><u></u><u></u></span></u></p>
<p class="MsoNormal"><span style="color:black">Electronic Resources & Web Services Librarian<u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:black">Waidner-Spahr Library | Dickinson College<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="color:black">Schedule an appointment with me: </span>
<a href="https://libcal.dickinson.edu/appointments/Howard" target="_blank"><span style="color:rgb(5,99,193)">https://libcal.dickinson.edu/appointments/Howard</span></a><span style="color:black"><u></u><u></u></span></p>
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<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>> <b>On Behalf Of
</b>Moore,Lesli M<br>
<b>Sent:</b> Thursday, August 4, 2022 9:40 AM<br>
<b>To:</b> <a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a>; <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> Re: [Eril-l] [EXT] E-Resource Marketing/Promotion<u></u><u></u></p>
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<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">I’m going to suggest something maybe a little radical – bring your marketing off your library website and/or libguides.<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Use a whiteboard for a “did you know” feature.
<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Ask a one-question survey about a resource. Use a whiteboard (mobile whiteboards are your friend!) and sticky notes or colorful markers or sticker dots.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Have staff offer a tip of the day/week about a resource. Post the tips at the computers and study tables.<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Good Luck!<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Lesli<u></u><u></u></span></p>
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<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>>
<b>On Behalf Of </b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 4:10 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [EXT] [Eril-l] E-Resource Marketing/Promotion<u></u><u></u></p>
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<p class="MsoNormal">Hi everyone,<u></u><u></u></p>
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<p class="MsoNormal">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library. <u></u><u></u></p>
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<p class="MsoNormal">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a
lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<u></u><u></u></p>
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<p class="MsoNormal">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.<u></u><u></u></p>
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<p class="MsoNormal">Thank you!<u></u><u></u></p>
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<p class="MsoNormal">Erika Boardman<br clear="all">
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<p class="MsoNormal"><b><span style="font-family:Arial,sans-serif;color:rgb(51,51,51)">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",sans-serif;color:rgb(51,51,51)">| Electronic Resources Management Librarian</span><span style="font-size:12pt;font-family:"Open Sans",sans-serif;color:rgb(51,51,51)"><br>
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