<div dir="ltr">Lesli,<div><br></div><div>I'm <i>definitely </i>trying to explore more hands-on ideas or something that isn't totally connected to the website. I think having a website presence and digital marketing is great, but it's not the one method for marketing and I don't think it is the most effective when it's the only method being done. And of course, all libraries are different - so some things aren't possible depending on the circumstance. I really appreciate your whiteboard idea for this! We use whiteboard engagement for other events and themes, so that's a fun idea!</div><div><br></div><div>I'm also glad to know others are appreciating this thread 😁 I was hesitant at first to ask this, but I'm glad I did! I've been getting a lot of great feedback. </div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Aug 4, 2022 at 9:39 AM Moore,Lesli M <<a href="mailto:LMMoore2@mdanderson.org">LMMoore2@mdanderson.org</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
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<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">I’m going to suggest something maybe a little radical – bring your marketing off your library website and/or libguides.<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Use a whiteboard for a “did you know” feature.
<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Ask a one-question survey about a resource. Use a whiteboard (mobile whiteboards are your friend!) and sticky notes or colorful markers or sticker dots.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Have staff offer a tip of the day/week about a resource. Post the tips at the computers and study tables.<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Good Luck!</span><span style="font-size:14pt;font-family:"Calibri Light",sans-serif"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:14pt;font-family:"Calibri Light",sans-serif">Lesli<u></u><u></u></span></p>
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<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>> <b>On Behalf Of
</b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 4:10 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [EXT] [Eril-l] E-Resource Marketing/Promotion<u></u><u></u></p>
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<p class="MsoNormal">Hi everyone,<u></u><u></u></p>
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<p class="MsoNormal">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library. <u></u><u></u></p>
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<p class="MsoNormal">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a
lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<u></u><u></u></p>
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<p class="MsoNormal">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.<u></u><u></u></p>
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<p class="MsoNormal">Thank you!<u></u><u></u></p>
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<p class="MsoNormal">Erika Boardman<br clear="all">
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<p class="MsoNormal"><b><span style="font-family:Arial,sans-serif;color:rgb(51,51,51)">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",sans-serif;color:rgb(51,51,51)">| Electronic Resources Management Librarian</span><span style="font-size:12pt;font-family:"Open Sans",sans-serif;color:rgb(51,51,51)"><br>
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