<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:"Calibri Light";
panose-1:2 15 3 2 2 2 4 3 2 4;}
@font-face
{font-family:"Open Sans";
panose-1:2 11 6 6 3 5 4 2 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
span.EmailStyle22
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple" style="word-wrap:break-word">
<div class="WordSection1">
<p class="MsoNormal">We have a simple digital display (essentially a looping PowerPoint on a repurposed computer screen) located near our “Just In” new book display. We use it to feature new ebooks and streaming films in our collection, in an effort to remind
folks that we have a lot of online content (and are always getting more), in addition to the print titles they are used to seeing on display.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><a href="https://libguides.dickinson.edu/prf.php?account_id=20351"><span style="color:#0563C1">Jessica L. Howard</span></a> (she/her)<u><span style="color:#0563C1"><o:p></o:p></span></u></p>
<p class="MsoNormal"><span style="color:black">Electronic Resources & Web Services Librarian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">Waidner-Spahr Library | Dickinson College<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">Schedule an appointment with me: </span>
<a href="https://libcal.dickinson.edu/appointments/Howard"><span style="color:#0563C1">https://libcal.dickinson.edu/appointments/Howard</span></a><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b>From:</b> Eril-l <eril-l-bounces@lists.eril-l.org> <b>On Behalf Of
</b>Moore,Lesli M<br>
<b>Sent:</b> Thursday, August 4, 2022 9:40 AM<br>
<b>To:</b> eboardman@uncc.edu; eril-l@lists.eril-l.org<br>
<b>Subject:</b> Re: [Eril-l] [EXT] E-Resource Marketing/Promotion<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<div style="border:solid #003333 1.5pt;padding:2.0pt 2.0pt 2.0pt 2.0pt">
<p class="MsoNormal" style="background:pink"><b><span style="font-size:10.0pt;color:black">Caution:</span></b><span style="font-size:10.0pt;color:black">This email originated from outside of the College.
<b>Do not</b> click links or open attachments unless you recognize the sender and know the content is safe. Report anything suspicious to the HelpDesk.</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
</div>
<p><o:p> </o:p></p>
<div>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif">I’m going to suggest something maybe a little radical – bring your marketing off your library website and/or libguides.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif">Use a whiteboard for a “did you know” feature.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif">Ask a one-question survey about a resource. Use a whiteboard (mobile whiteboards are your friend!) and sticky notes or colorful markers or sticker dots.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif">Have staff offer a tip of the day/week about a resource. Post the tips at the computers and study tables.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif">Good Luck!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif">Lesli<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Calibri Light",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org">eril-l-bounces@lists.eril-l.org</a>>
<b>On Behalf Of </b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 4:10 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [EXT] [Eril-l] E-Resource Marketing/Promotion<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="background:#FFEB9C;padding:1.5pt 1.5pt 1.5pt 1.5pt">
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:10.0pt;color:red">WARNING:
</span></b><span style="font-size:10.0pt;color:black">This email originated from outside of MD Anderson. Please validate the sender's email address before clicking on links or attachments as they may not be safe.</span><o:p></o:p></p>
</td>
</tr>
</tbody>
</table>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Hi everyone,<o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library. <o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a
lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal">Thank you!<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Erika Boardman<br clear="all">
<o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<p class="MsoNormal">-- <o:p></o:p></p>
<div>
<div>
<div>
<p class="MsoNormal">------------------------------------------------------------------------------------------------------<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#333333">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",sans-serif;color:#333333">| Electronic Resources Management Librarian</span><span style="font-size:12.0pt;font-family:"Open Sans",sans-serif;color:#333333"><br>
</span><span style="font-family:"Open Sans",sans-serif;color:#333333">UNC Charlotte | J. Murrey Atkins Library<br>
9201 University City Blvd. | Charlotte, NC 28223<br>
<a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a> | 704-687-1124 |
<a href="https://urldefense.com/v3/__http:/library.charlotte.edu__;!!PfbeBCCAmug!g7mGOxP_KyqE3j1CBCtpShTYqOAHZd_cRMsdfZIrCdthtIgUzh9j5ifTUbx1DDXTbcdmeo-d3CWSIXhraw85FiM$" target="_blank">
library.charlotte.edu</a><br>
<em><span style="font-family:"Open Sans",sans-serif">Pronouns: she, her, hers</span></em></span><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><em><span style="font-family:"Open Sans",sans-serif;color:#333333">-----------------------------------------------------------------------------------------------------</span></em><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal" style="margin-bottom:12.0pt"><img border="0" width="200" height="67" style="width:2.0833in;height:.6979in" id="_x0000_i1025" src="https://ci3.googleusercontent.com/mail-sig/AIorK4wOyJ-4LUrubJXI8XAYyjwZ8yX7G5nuMguD735dTTXtMjJJ3uYNTfV5f1FNrbP3yM8MYfjpKEw"><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><em><span style="font-family:"Open Sans",sans-serif;color:#333333">If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended recipient, any disclosure, copying, distribution, or
other use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank you.</span></em><o:p></o:p></p>
</div>
</div>
</div>
</div>
</div>
<div>
<p class="MsoNormal">The information contained in this e-mail message may be privileged, confidential, and/or protected from disclosure. This e-mail message may contain protected health information (PHI); dissemination of PHI should comply with applicable federal
and state laws. If you are not the intended recipient, or an authorized representative of the intended recipient, any further review, disclosure, use, dissemination, distribution, or copying of this message or any attachment (or the information contained therein)
is strictly prohibited. If you think that you have received this e-mail message in error, please notify the sender by return e-mail and delete all references to it and its contents from your systems.<o:p></o:p></p>
</div>
</div>
</div>
</body>
</html>