[Eril-l] [EXTERNAL] Sv: E-Resource Marketing/Promotion

[Erika Boardman]

Hi Charlotte,

Thank you for the photos, that's really neat! I see many options for
shelf-talkers from our vendors, but I've never seen them "in action" so I
appreciate that!!

On Mon, Aug 8, 2022 at 6:57 AM Charlotte Hertzberg <
charlotte.hertzberg at mau.se> wrote:

> [*Caution*: Email from External Sender. Do not click or open links or
> attachments unless you know this sender.]
>
>
> Hi Erika,
>
> I’ve attached a couple of photos from my library as well as from a couple
> of other libraries with whom I’ve discussed the same issue, mainly eBooks
> though.
>
> The QR code links to a page with a search within the library catalogue (in
> this case “psychiatric care”, it’s an old picture so just for show).
>
> The pink cards is made only for literature which we have both print and E.
>
>
>
> Maybe it can be used as inspiration for someone.
>
>
>
> Kind regards
>
> /Charlotte Hertzberg
>
> Malmo University Library
>
>
>
>
>
> *Från:* Eril-l <eril-l-bounces at lists.eril-l.org> *För *Erika Boardman
> *Skickat:* den 3 augusti 2022 23:10
> *Till:* eril-l at lists.eril-l.org
> *Ämne:* [Eril-l] E-Resource Marketing/Promotion
>
>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
> *Pronouns: she, her, hers*
>
>
> *-----------------------------------------------------------------------------------------------------*
>
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