[Eril-l] [EXTERNAL] RE: E-Resource Marketing/Promotion

Thu Aug 4 09:30:39 PDT 2022

  Hi!

  We have a communication plan to help guide the resource roll-outs that
are relevant to the clinical providers and the health sciences schools. It
documents the key contacts & methods within the health sciences schools and
Michigan Medicine, so when we have a new resource we can quickly and
directly reach out with the information.

 In addition to the typical highlighting on our websites (libguides,
announcements, etc), we've employed the following:

   - Digital screens within the library, schools, and hospitals. We provide
   the technical requirements to the vendor (including our branding logo) and
   ask them to create a promotional slide for display.  Depending on the
   resource itself, we may even get a very brief demo video to add the digital
   screen.
   - Announcements in newsletters and email groups. (departmental, campus,
   centers, etc)
   - Demos
   - Informationists are also teaching within courses thus enabling them to
   directly promote & instruct on new library resources.

  Part of the preparation in rolling out a trial or new resource is
strategizing with informationists & identifying :

   -  Who are the potential stakeholders?
   - Who might recognize its value and help spread the word?
   - Where might this resource have the most immediate impact?
   - Current/impending courses, research, initiatives, etc that could
   directly benefit from this resource?

 From this discussion, we have a guide on where to focus our efforts. We
start with the general contacts listed in our plan, but Informationists
also have their own network of faculty, clinicians, administrators, etc
within their liaison areas that they can reach out to as well.   The
messaging may even be different for some groups/people.  Specific content
or features may be highlighted to certain prospective users to grab their
attention.

  In a quick summary: We're trying to get the general word out about a new
resource, but then also doing some additional, focused communication with
identified stakeholders. This not only ensures that they're aware of the
new resource, but can also be used to highlight why & how this resource
could benefit their work.  This sometimes leads to them sharing the word
about the resource amongst their campus colleagues.
    The 'additional communication' can take different forms and can
be dependent on the intended recipient(s) and their relationship with the
relevant Informationist.   It could be an email, a note in a newsletter, a
mention in a meeting or workshop, etc.

Best,
 Kelly P.
Collections Specialist
Taubman Health Sciences Library

On Thu, Aug 4, 2022 at 10:50 AM Erika Boardman <eboardman at uncc.edu> wrote:

> Thank you Scott!
>
> On Thu, Aug 4, 2022 at 10:30 AM Scott Stangroom <
> stangroom at library.umass.edu> wrote:
>
>> [*Caution*: Email from External Sender. Do not click or open links or
>> attachments unless you know this sender.]
>>
>>
>> Does your campus have a faculty newsletter or a campus news service
>> (print or electronic)? Does your Library have a social media presence –
>> post there? How about a campus newspaper; maybe you can work with a student
>> reporter to start a column in the campus newspaper. Print postcards/flyers
>> to promote. You need to reach out to others because listing something on a
>> webpage, LibGuide, etc., is great but only if folks go to it.
>>
>>
>>
>> ______________________
>>
>> Scott Stangroom
>>
>> Acquisitions Coordinator
>>
>> University of Massachusetts, Amherst
>>
>> W.E.B. Du Bois Library
>>
>> 154 Hicks Way
>>
>> Amherst, MA 01003-9275
>>
>> stangroom at library.umass.edu
>>
>> voice: 413.545.6724
>>
>> fax: 413.545.6494
>>
>>
>>
>> Go UMass Libraries <http://www.library.umass.edu/>
>>
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>>
>>
>> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Cazier,
>> Leighan
>> *Sent:* Thursday, August 4, 2022 8:53 AM
>> *To:* eboardman at uncc.edu; eril-l at lists.eril-l.org
>> *Subject:* Re: [Eril-l] E-Resource Marketing/Promotion
>>
>>
>>
>> I’m following this discussion with great interest as this is something
>> I’m exploring as well!
>>
>>
>>
>> Leighan
>>
>>
>>
>> *[image: Description: RL_horiz_logo_3PMS_no tagline_web]*
>>
>>
>>
>> *Leighan Cazier*
>>
>> eContent Strategist | Richland Library
>>
>> 1431 Assembly St. | Columbia, SC 29201
>>
>> (p) 803-231-6367
>>
>> *Access Freely *at *RichlandLibrary.com*
>>
>>
>>
>> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
>> Boardman
>> *Sent:* Wednesday, August 3, 2022 5:10 PM
>> *To:* eril-l at lists.eril-l.org
>> *Subject:* [Eril-l] E-Resource Marketing/Promotion
>>
>>
>>
>> Hi everyone,
>>
>>
>>
>> I was wondering if anyone here has any tips, ideas, success stories,
>> starting places, etc. for marketing and promoting electronic resources? I'm
>> trying to find more ways to market and promote electronic resources at my
>> library.
>>
>>
>>
>> Currently, the main method is an "E-Resource Spotlight" that gets posted
>> monthly and I created an Electronic Resources LibGuide that has information
>> & a blog feed. Outside of that, I'm a little stuck on where to start and
>> there isn't a lot of literature out there about marketing electronic
>> resources. I want to do more than just a highlight on our website and find
>> ways that could engage our users a bit more.
>>
>>
>>
>> I'm hoping someone here has some feedback on how to "hit the ground
>> running" with this - I don't have a marketing background and it definitely
>> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
>> thoughts.
>>
>> Thank you!
>>
>>
>>
>> Erika Boardman
>>
>>
>>
>> --
>>
>>
>> ------------------------------------------------------------------------------------------------------
>>
>> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
>> UNC Charlotte | J. Murrey Atkins Library
>> 9201 University City Blvd. | Charlotte, NC 28223
>> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
>> *Pronouns: she, her, hers*
>>
>>
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