[Eril-l] [EXTERNAL] RE: E-Resource Marketing/Promotion

[Erika Boardman]

Thank you Scott!

On Thu, Aug 4, 2022 at 10:30 AM Scott Stangroom <stangroom at library.umass.edu>
wrote:

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> Does your campus have a faculty newsletter or a campus news service (print
> or electronic)? Does your Library have a social media presence – post
> there? How about a campus newspaper; maybe you can work with a student
> reporter to start a column in the campus newspaper. Print postcards/flyers
> to promote. You need to reach out to others because listing something on a
> webpage, LibGuide, etc., is great but only if folks go to it.
>
>
>
> ______________________
>
> Scott Stangroom
>
> Acquisitions Coordinator
>
> University of Massachusetts, Amherst
>
> W.E.B. Du Bois Library
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> 154 Hicks Way
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> Amherst, MA 01003-9275
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> stangroom at library.umass.edu
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> voice: 413.545.6724
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> fax: 413.545.6494
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> Go UMass Libraries <http://www.library.umass.edu/>
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> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Cazier,
> Leighan
> *Sent:* Thursday, August 4, 2022 8:53 AM
> *To:* eboardman at uncc.edu; eril-l at lists.eril-l.org
> *Subject:* Re: [Eril-l] E-Resource Marketing/Promotion
>
>
>
> I’m following this discussion with great interest as this is something I’m
> exploring as well!
>
>
>
> Leighan
>
>
>
> *[image: Description: RL_horiz_logo_3PMS_no tagline_web]*
>
>
>
> *Leighan Cazier*
>
> eContent Strategist | Richland Library
>
> 1431 Assembly St. | Columbia, SC 29201
>
> (p) 803-231-6367
>
> *Access Freely *at *RichlandLibrary.com*
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 5:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [Eril-l] E-Resource Marketing/Promotion
>
>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
> *Pronouns: she, her, hers*
>
>
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