[Eril-l] E-Resource Marketing/Promotion

Scott Stangroom stangroom at library.umass.edu
Thu Aug 4 07:30:25 PDT 2022

Does your campus have a faculty newsletter or a campus news service (print or electronic)? Does your Library have a social media presence – post there? How about a campus newspaper; maybe you can work with a student reporter to start a column in the campus newspaper. Print postcards/flyers to promote. You need to reach out to others because listing something on a webpage, LibGuide, etc., is great but only if folks go to it.

Scott Stangroom
Acquisitions Coordinator
University of Massachusetts, Amherst
W.E.B. Du Bois Library
154 Hicks Way
Amherst, MA 01003-9275
stangroom at library.umass.edu<mailto:stangroom at library.umass.edu>
voice: 413.545.6724
fax: 413.545.6494

Go UMass Libraries<http://www.library.umass.edu/>
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From: Eril-l <eril-l-bounces at lists.eril-l.org> On Behalf Of Cazier, Leighan
Sent: Thursday, August 4, 2022 8:53 AM
To: eboardman at uncc.edu; eril-l at lists.eril-l.org
Subject: Re: [Eril-l] E-Resource Marketing/Promotion

I’m following this discussion with great interest as this is something I’m exploring as well!


[Description: RL_horiz_logo_3PMS_no tagline_web]

Leighan Cazier
eContent Strategist | Richland Library
1431 Assembly St. | Columbia, SC 29201
(p) 803-231-6367
Access Freely at RichlandLibrary.com

From: Eril-l <eril-l-bounces at lists.eril-l.org<mailto:eril-l-bounces at lists.eril-l.org>> On Behalf Of Erika Boardman
Sent: Wednesday, August 3, 2022 5:10 PM
To: eril-l at lists.eril-l.org<mailto:eril-l at lists.eril-l.org>
Subject: [Eril-l] E-Resource Marketing/Promotion

Hi everyone,

I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market and promote electronic resources at my library.

Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that, I'm a little stuck on where to start and there isn't a lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.

I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS program. I'm open to any ideas and thoughts.
Thank you!

Erika Boardman

Erika Boardman, MLIS | Electronic Resources Management Librarian
UNC Charlotte | J. Murrey Atkins Library
9201 University City Blvd. | Charlotte, NC 28223
eboardman at uncc.edu<mailto:eboardman at uncc.edu> | 704-687-1124 | library.charlotte.edu<http://library.charlotte.edu>
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