[Eril-l] [External] Re: E-Resource Marketing/Promotion

[Elizabeth Henry]

Same! (Interested in this topic, that is)

On Thu, Aug 4, 2022 at 8:57 AM Cazier, Leighan <LCazier at richlandlibrary.com>
wrote:

> I’m following this discussion with great interest as this is something I’m
> exploring as well!
>
>
>
> Leighan
>
>
>
> *[image: Description: RL_horiz_logo_3PMS_no tagline_web]*
>
>
>
> *Leighan Cazier*
>
> eContent Strategist | Richland Library
>
> 1431 Assembly St. | Columbia, SC 29201
>
> (p) 803-231-6367
>
> *Access Freely *at *RichlandLibrary.com*
>
>
>
> *From:* Eril-l <eril-l-bounces at lists.eril-l.org> *On Behalf Of *Erika
> Boardman
> *Sent:* Wednesday, August 3, 2022 5:10 PM
> *To:* eril-l at lists.eril-l.org
> *Subject:* [Eril-l] E-Resource Marketing/Promotion
>
>
>
> Hi everyone,
>
>
>
> I was wondering if anyone here has any tips, ideas, success stories,
> starting places, etc. for marketing and promoting electronic resources? I'm
> trying to find more ways to market and promote electronic resources at my
> library.
>
>
>
> Currently, the main method is an "E-Resource Spotlight" that gets posted
> monthly and I created an Electronic Resources LibGuide that has information
> & a blog feed. Outside of that, I'm a little stuck on where to start and
> there isn't a lot of literature out there about marketing electronic
> resources. I want to do more than just a highlight on our website and find
> ways that could engage our users a bit more.
>
>
>
> I'm hoping someone here has some feedback on how to "hit the ground
> running" with this - I don't have a marketing background and it definitely
> wasn't a huge conversation in my MLIS program. I'm open to any ideas and
> thoughts.
>
> Thank you!
>
>
>
> Erika Boardman
>
>
>
> --
>
>
> ------------------------------------------------------------------------------------------------------
>
> *Erika Boardman, MLIS *| Electronic Resources Management Librarian
> UNC Charlotte | J. Murrey Atkins Library
> 9201 University City Blvd. | Charlotte, NC 28223
> eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
> *Pronouns: she, her, hers*
>
>
> *-----------------------------------------------------------------------------------------------------*
>
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-- 

Elizabeth Henry | Electronic Resources Librarian

Gallaudet University

I. King Jordan Student Academic Center (JSAC) | Room: 1233

202-250-2855 (VP)
Gallaudet University Library <https://www.gallaudet.edu/library>
*Pronouns: She/Her*
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