[Eril-l] Core webinar: Creating a Strategic Library Communication Plan to Convey the Library's Value and Values

ALCTS-CE Announce alcts.ce.announce at gmail.com
Fri Sep 11 06:02:37 PDT 2020

*Cross posted to multiple lists*

Core webinar:  Creating a Strategic Library Communication Plan to Convey
the Library's Value and Values

Date: Wednesday, September 16, 2020

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.

Description: A coordinated and strategic plan for communication and
outreach strengthens your library’s value by creating a common experience
and understanding by your library community, including users, boards,
administrators, and donors as well as search engines and social media
networks. This plan keeps the library focused on objectives from the
strategic plan and not straying beyond the plan, which could otherwise
drain resources from what is trying to be achieved. This webinar outlines
the purpose and development of a library’s values, mission, and vision
statements, a strategic plan, a communication plan, and the embedding of
that plan in organizational culture.

Learning outcomes:

1. How to create a mission statement, vision statement, values statement,
strategic plan, and, ultimately, a communication plan.

2. How to embed these statements and plans in the organizational culture.

3. How to apply specific tools and templates to create a communication plan
for your library.

4. How to keep a communication plan an actively used resource in your

Who should attend?

The primary audience of this series is library managers and leaders.


Doralyn Rossmann is Associate Professor and Head of Digital Library
Initiatives at Montana State University (MSU) in Bozeman, Montana. She
holds an MSLS from UNC-Chapel Hill and an MPA from MSU. Her research
includes public budgeting, social media practices, and organizational
structures and communication. This presentation builds on her series of
articles in Library Leadership & Management (


Registration Fees:  Core Member $43; Non-member $59; Group rate $129

For additional information and access to registration links, please go to
the following website:


Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration at ala.org

For all other questions or comments related to the webinars, please contact
alctsce at ala.org

Posted on behalf of the Core Continuing Education Committee.
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