<div dir="ltr">
<p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:10pt" id="m_-7018851732999313022m_3185145231134547327gmail-docs-internal-guid-a3cb80ba-7fff-5d26-c5de-011759e70695"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">*Cross posted to multiple lists*</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Core webinar:  Creating a Strategic Library Communication Plan to Convey the Library's Value and Values</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Date: Wednesday, September 16, 2020</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">All webinars are one hour in length and begin at 11 am Pacific, noon Mountain, 1 pm Central, and 2 pm Eastern time.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"> </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Description: A coordinated and strategic plan for communication and outreach strengthens your library’s value by creating a common experience and understanding by your library community, including users, boards, administrators, and donors as well as search engines and social media networks. This plan keeps the library focused on objectives from the strategic plan and not straying beyond the plan, which could otherwise drain resources from what is trying to be achieved. This webinar outlines the purpose and development of a library’s values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Learning outcomes: </span></p><p dir="ltr" style="line-height:1.2;margin-left:36pt;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">1. How to create a mission statement, vision statement, values statement, strategic plan, and, ultimately, a communication plan. </span></p><p dir="ltr" style="line-height:1.2;margin-left:36pt;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">2. How to embed these statements and plans in the organizational culture. </span></p><p dir="ltr" style="line-height:1.2;margin-left:36pt;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">3. How to apply specific tools and templates to create a communication plan for your library. </span></p><p dir="ltr" style="line-height:1.2;margin-left:36pt;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">4. How to keep a communication plan an actively used resource in your library.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Who should attend?  </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The primary audience of this series is library managers and leaders.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Presenter:</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(51,51,51);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Doralyn Rossmann is Associate Professor and Head of Digital Library Initiatives at Montana State University (MSU) in Bozeman, Montana. She holds an MSLS from UNC-Chapel Hill and an MPA from MSU. Her research includes public budgeting, social media practices, and organizational structures and communication. This presentation builds on her series of articles in Library Leadership & Management (</span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjournals.tdl.org%2Fllm%2Findex.php%2Fllm%2Farticle%2Fview%2F7322%2F6512&data=02%7C01%7CJulene.Jones%40uky.edu%7C9f9b45f821e249bb683508d8446a93bd%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637334571816400876&sdata=8slG15yR4tc93KE4kFB2LW8Ljf4m3RuZX6e%2F3g7Rip0%3D&reserved=0" style="text-decoration:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(17,85,204);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap">https://journals.tdl.org/llm/index.php/llm/article/view/7322/6512</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(51,51,51);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">).</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">*****************</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Registration Fees:  Core Member $43; Non-member $59; Group rate $129 </span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">For additional information and access to registration links, please go to the following website: </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><a href="http://www.ala.org/core/ce/webinars/091620" style="text-decoration:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(17,85,204);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap">http://www.ala.org/core/ce/webinars/091620</span></a></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Core webinars are recorded and registrants receive a link to the recording shortly following the live event.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">For questions about registration, contact </span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">ALA Registration</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"> by calling 1-800-545-2433 and press 5 or email </span><a href="mailto:registration@ala.org" style="text-decoration:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(17,85,204);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap">registration@ala.org</span></a></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">For all other questions or comments related to the webinars, please contact </span><a href="mailto:alctsce@ala.org" style="text-decoration:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(17,85,204);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap">alctsce@ala.org</span></a></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Posted on behalf of the Core Continuing Education Committee.</span></p><br></div>