[Eril-l] Advertising new electronic resources

[Steve Oberg]

I’ve appreciated all of the responses to this question because this issue is something I feel particularly strongly about. I don’t think this is done well enough in many instances and there are lots of reasons for that.

My library does many of the same things as have already been mentioned. I find it is challenging at times to help other library colleagues be engaged and well informed in e-resources stuff, let alone marketing them to our users. One method I use to help do this is to maintain a blog that is for library personnel only. About once a year I remind everyone about the blog and give instructions on how they can sign up for RSS or email alerts whenever something is posted there. A colleague of mine whose job is outreach is responsible for public-facing marketing and awareness, including for e-resources.

I decided to devote an entire course section to this topic in my E-Resources Management course (LIS590ER) at the University of Illinois.

One other resource to mention that might be helpful is the following:

Kennedy, Marie R, and Cheryl LaGuardia. 2013. Marketing Your Library’s Electronic Resources: A How-to-Do-It Manual for Librarians. Chicago: Neal-Schuman.

Marie has written about this issue before and her article is also worth reading:

Kennedy, Marie. 2011. “What Are We Really Doing to Market Electronic Resources?” Library Management 32 (3): 144–58. doi:10.1108/01435121111112862.

Steve

Steve Oberg<http://www.wheaton.edu/Academics/Faculty/O/Steve-Oberg>
Assistant Professor of Library Science
Electronic Resources and Serials
Wheaton College (IL)
+1 (630) 752-5852


From: Eril-l on behalf of Scott Stangroom
Date: Friday, September 11, 2015 at 2:00 PM
To: "eril-l at lists.eril-l.org<mailto:eril-l at lists.eril-l.org>"
Subject: [Eril-l] Advertising new electronic resources

Here are some possibilities for Marketing/Advertising Databases:

1. Libguides
2. Faculty / Liaison emails and in person meetings
3. Email signature (you can put links to resources you want to promote in your email signature – and target the emails to faculty, etc.)
4. News Blogs / Website news space
5. Posters (you can hang vendor provided posters or if you have a poster printer, make your own)
6. Hand out or make vendor promotional materials available to your user community
6. Social Media
7. Database lists (A-Z lists and so forth)
8. Info Lit / Instructional Sessions (good opportunity to “market” resources)

______________________
Scott Stangroom
Acquisitions Coordinator
University of Massachusetts, Amherst
W.E.B. Du Bois Library
Acquisitions Dept.
154 Hicks Way
Amherst, MA 01003-9275
stangroom at library.umass.edu<mailto:stangroom at library.umass.edu>
voice: 413.545.6724
fax: 413.545.6494

Go UMass Libraries<http://www.library.umass.edu/>

P Consider the environment and don’t print this e-mail unless you really need to.


From: Eril-l [mailto:eril-l-bounces at lists.eril-l.org<mailto:eril-l-bounces at lists.eril-l.org>] On Behalf Of Elyssa Gould
Sent: Friday, September 11, 2015 12:25 PM
To: eril-l at lists.eril-l.org<mailto:eril-l at lists.eril-l.org>
Subject: [Eril-l] Advertising new electronic resources

Hi,

Our library is reconsidering how we advertise our newly acquired electronic resources.  I welcome responses describing how your library advertises your new electronic resources, and which method(s) seems to work the best.

If you do not advertise new electronic resources, I would appreciate knowing why!

Thank you,
Elyssa Gould


----
Elyssa M. Gould, MSLS, MA
Electronic Acquisitions & Serials Librarian
University of Michigan Law Library
Ann Arbor, MI 48109
734-764-0935<tel:734-764-0935>


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