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<div>I’ve appreciated all of the responses to this question because this issue is something I feel particularly strongly about. I don’t think this is done well enough in many instances and there are lots of reasons for that.</div>
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<div>My library does many of the same things as have already been mentioned. I find it is challenging at times to help other library colleagues be engaged and well informed in e-resources stuff, let alone marketing them to our users. One method I use to help
do this is to maintain a blog that is for library personnel only. About once a year I remind everyone about the blog and give instructions on how they can sign up for RSS or email alerts whenever something is posted there. A colleague of mine whose job is
outreach is responsible for public-facing marketing and awareness, including for e-resources.</div>
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<div>I decided to devote an entire course section to this topic in my E-Resources Management course (LIS590ER) at the University of Illinois.</div>
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<div>One other resource to mention that might be helpful is the following:</div>
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<div class="csl-bib-body" style="line-height: 1.35; padding-left: 2em; text-indent: -2em;">
<div class="csl-entry">Kennedy, Marie R, and Cheryl LaGuardia. 2013. <i>Marketing Your Library’s Electronic Resources: A How-to-Do-It Manual for Librarians</i>. Chicago: Neal-Schuman.</div>
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<div>Marie has written about this issue before and her article is also worth reading:</div>
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<div class="csl-bib-body" style="line-height: 1.35; padding-left: 2em; text-indent: -2em;">
<div class="csl-entry">Kennedy, Marie. 2011. “What Are We Really Doing to Market Electronic Resources?” <i>Library Management</i> 32 (3): 144–58. doi:10.1108/01435121111112862.</div>
<span class="Z3988" title="url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fzotero.org%3A2&rft_id=info%3Adoi%2F10.1108%2F01435121111112862&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=What%20are%20we%20really%20doing%20to%20market%20electronic%20resources%3F&rft.jtitle=Library%20Management&rft.volume=32&rft.issue=3&rft.aufirst=Marie&rft.aulast=Kennedy&rft.au=Marie%20Kennedy&rft.date=2011&rft.pages=144%E2%80%93158&rft.language=English"></span></div>
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<div>Steve</div>
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<div><a href="http://www.wheaton.edu/Academics/Faculty/O/Steve-Oberg">Steve Oberg</a></div>
<div>Assistant Professor of Library Science</div>
<div>Electronic Resources and Serials</div>
<div>Wheaton College (IL)</div>
<div>+1 (630) 752-5852</div>
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<span style="font-weight:bold">From: </span>Eril-l on behalf of Scott Stangroom<br>
<span style="font-weight:bold">Date: </span>Friday, September 11, 2015 at 2:00 PM<br>
<span style="font-weight:bold">To: </span>"<a href="mailto:eril-l@lists.eril-l.org">eril-l@lists.eril-l.org</a>"<br>
<span style="font-weight:bold">Subject: </span>[Eril-l] Advertising new electronic resources<br>
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<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">Here are some possibilities for Marketing/Advertising Databases:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">1. Libguides<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">2. Faculty / Liaison emails and in person meetings<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">3. Email signature (you can put links to resources you want to promote in your email signature – and target the emails to faculty, etc.)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">4. News Blogs / Website news space<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">5. Posters (you can hang vendor provided posters or if you have a poster printer, make your own)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">6. Hand out or make vendor promotional materials available to your user community<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">6. Social Media<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">7. Database lists (A-Z lists and so forth)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);">8. Info Lit / Instructional Sessions (good opportunity to “market” resources)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">______________________</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">Scott Stangroom</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">Acquisitions Coordinator</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">University of Massachusetts, Amherst</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">W.E.B. Du Bois Library</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">Acquisitions Dept.</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">154 Hicks Way</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">Amherst, MA 01003-9275</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);"><a href="mailto:stangroom@library.umass.edu">stangroom@library.umass.edu</a></span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">voice: 413.545.6724</span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; color: rgb(31, 73, 125);">fax: 413.545.6494<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family: Calibri, sans-serif; color: rgb(149, 55, 53);"><a href="http://www.library.umass.edu/"><span style="color:#953735;mso-style-textfill-fill-color:#953735;mso-style-textfill-fill-alpha:100.0%">Go UMass Libraries</span></a>
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the environment and don’t print this e-mail unless you really need to.</span><span style="font-size: 8pt; font-family: Calibri, sans-serif; color: rgb(0, 102, 0);"><o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> Eril-l [mailto:<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>]
<b>On Behalf Of </b>Elyssa Gould<br>
<b>Sent:</b> Friday, September 11, 2015 12:25 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [Eril-l] Advertising new electronic resources</span><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Hi,<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Our library is reconsidering how we advertise our newly acquired electronic resources. I welcome responses describing how your library advertises your new electronic resources,
and which method(s) seems to work the best.<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">If you do not advertise new electronic resources, I would appreciate knowing why!<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Thank you,<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Elyssa Gould<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Elyssa M. Gould, MSLS, MA<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Electronic Acquisitions & Serials Librarian<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">University of Michigan Law Library<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Ann Arbor, MI 48109<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><a href="tel:734-764-0935" target="_blank">734-764-0935</a><o:p></o:p></p>
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