[Eril-l] Advertising new electronic resources

[Scott Stangroom]

Here are some possibilities for Marketing/Advertising Databases:

 

1. Libguides

2. Faculty / Liaison emails and in person meetings

3. Email signature (you can put links to resources you want to promote in your email signature – and target the emails to faculty, etc.)

4. News Blogs / Website news space

5. Posters (you can hang vendor provided posters or if you have a poster printer, make your own)

6. Hand out or make vendor promotional materials available to your user community

6. Social Media

7. Database lists (A-Z lists and so forth)

8. Info Lit / Instructional Sessions (good opportunity to “market” resources)

 

______________________

Scott Stangroom

Acquisitions Coordinator

University of Massachusetts, Amherst

W.E.B. Du Bois Library

Acquisitions Dept.

154 Hicks Way

Amherst, MA 01003-9275

stangroom at library.umass.edu

voice: 413.545.6724

fax: 413.545.6494

 

 <http://www.library.umass.edu/> Go UMass Libraries 

 

P Consider the environment and don’t print this e-mail unless you really need to.

 

 

From: Eril-l [mailto:eril-l-bounces at lists.eril-l.org] On Behalf Of Elyssa Gould
Sent: Friday, September 11, 2015 12:25 PM
To: eril-l at lists.eril-l.org
Subject: [Eril-l] Advertising new electronic resources

 

Hi,

 

Our library is reconsidering how we advertise our newly acquired electronic resources.  I welcome responses describing how your library advertises your new electronic resources, and which method(s) seems to work the best.

 

If you do not advertise new electronic resources, I would appreciate knowing why!

 

Thank you,

Elyssa Gould

 




----

Elyssa M. Gould, MSLS, MA

Electronic Acquisitions & Serials Librarian

University of Michigan Law Library

Ann Arbor, MI 48109

734-764-0935

 


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