[Eril-l] Best of Core Webinar: Cut Through the Noise: Strategic Promotion

Tue Feb 25 05:00:00 PST 2025

*Cross posted to multiple lists*

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Best of Core Forum Webinar: Cut Through the Noise: Strategic Promotion

Date: Tuesday, March 18, 2025

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.

Description:

Today's libraries are challenged with engaging busy customers who see
thousands of ads per day. This session will provide key promotional
strategies for staff at all levels to cut through the noise to increase
customer engagement. Panelists will cover award-winning library marketing
methods as well as introducing innovative marketing ideas used by other
industries.

Learning outcomes:

At the end of the webinar, attendees will be able to:

   -

   Create their own data-driven strategic marketing strategies unique to
   their community.
   -

   Establish ways to measure impact and analyze results of marketing
   techniques.
   -

   Learn to tell the library's story more effectively through customer and
   staff engagement.
   -

   Advocate for marketing dollars or resources to help meet the goals of
   your institution.
   -

   Build skills, implement actionable steps, and empower self and staff at
   all levels.

Who should attend?

This session targets public library staff and leaders. However, anyone who
works in libraries should be working to get the word out about all the
library has to offer.

Presenters:

Gregg Dodd joined the Columbus [Ohio] Metropolitan Library (CML) in 2013 as
the Director of Marketing & Communications. Dodd leads the development,
planning and implementation of the library’s comprehensive and aligned
strategic marketing strategy ensuring that all communications appropriately
and accurately express the organization’s vision, community image, position
and values. Dodd’s work includes crisis communication, media training,
community relations and management of CML’s premier partnerships with local
and regional business and cultural organizations. Dodd served as CML’s
Interim Director of Development and Affinity from Nov. 2014 to July 2015.
Prior to joining CML, Gregg spent seven years as the Deputy Director of
Communications, Marketing and Events for the Ohio Statehouse and seven
years with the Ohio Arts Council serving as their Director of Public
Information and Legislative Affairs. Gregg holds a BA in Communications
from the University of Toledo. Outside of work, Gregg enjoys traveling,
kayaking, cooking and wine tastings.

Kelly Sitzman is the Director of Communications & Employee Development for
Pioneer Library System in Norman, Oklahoma. She oversees brand strategy and
professional development for PLS’s three-county system. Kelly graduated
from the University of Oklahoma in 2015 with an MLIS in Library and
Information Studies. Kelly is a graduate of the American Library
Association(ALA) Leadership Institute, Oklahoma Library Association (OLA)
Gold Leadership Institute, and civic leadership programs. She served as the
ALA Chapter Councilor for the Oklahoma Library Association. She was named a
Journal Record Achiever Under 40, recognized as OLA's Outstanding New
Librarian, and awarded "NEXT Under 40" by the Norman NEXT young
professionals group. She currently co-chairs the ALA’s John Cotton Dana
Award Committee.

*****************

Registration fees for webinar:  Core Member $57.67; ALA member: $71.10;
Non-member $79.00

For additional information and access to registration links, please go to
the following website:

https://elearning.ala.org/local/catalog/view/product.php?productid=1429

Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration at ala.org.

For all other questions or comments related to Core webinars, please
contact Core CE staff at corece at ala.org.

*Posted on behalf of the Core Continuing Education Committee.*

____

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