<div dir="ltr"><div dir="ltr"><div dir="ltr"><span id="m_4138407916292891046m_-8551492730427883216gmail-docs-internal-guid-e847d195-7fff-1940-121e-f06e9c824213"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:10pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">*Cross posted to multiple lists*</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:10pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Please share this with your channels and help us promote this event.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Best of Core Forum Webinar: Cut Through the Noise: Strategic Promotion</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Date: Tuesday, March 18, 2025</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">All webinars are one hour in length and begin at 11 am Pacific, noon Mountain, 1 pm Central, and 2 pm Eastern time.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Description: </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Today's libraries are challenged with engaging busy customers who see thousands of ads per day. This session will provide key promotional strategies for staff at all levels to cut through the noise to increase customer engagement. Panelists will cover award-winning library marketing methods as well as introducing innovative marketing ideas used by other industries.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Learning outcomes: </span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">At the end of the webinar, attendees will be able to:</span></p><ul style="margin-top:0px;margin-bottom:0px"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Create their own data-driven strategic marketing strategies unique to their community.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Establish ways to measure impact and analyze results of marketing techniques.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Learn to tell the library's story more effectively through customer and staff engagement.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Advocate for marketing dollars or resources to help meet the goals of your institution.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Build skills, implement actionable steps, and empower self and staff at all levels.</span></p></li></ul><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Who should attend?  </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">This session targets public library staff and leaders. However, anyone who works in libraries should be working to get the word out about all the library has to offer.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Presenters:</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Gregg Dodd joined the Columbus [Ohio] Metropolitan Library (CML) in 2013 as the Director of Marketing & Communications. Dodd leads the development, planning and implementation of the library’s comprehensive and aligned strategic marketing strategy ensuring that all communications appropriately and accurately express the organization’s vision, community image, position and values. Dodd’s work includes crisis communication, media training, community relations and management of CML’s premier partnerships with local and regional business and cultural organizations. Dodd served as CML’s Interim Director of Development and Affinity from Nov. 2014 to July 2015. Prior to joining CML, Gregg spent seven years as the Deputy Director of Communications, Marketing and Events for the Ohio Statehouse and seven years with the Ohio Arts Council serving as their Director of Public Information and Legislative Affairs. Gregg holds a BA in Communications from the University of Toledo. Outside of work, Gregg enjoys traveling, kayaking, cooking and wine tastings.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Kelly Sitzman is the Director of Communications & Employee Development for Pioneer Library System in Norman, Oklahoma. She oversees brand strategy and professional development for PLS’s three-county system. Kelly graduated from the University of Oklahoma in 2015 with an MLIS in Library and Information Studies. Kelly is a graduate of the American Library Association(ALA) Leadership Institute, Oklahoma Library Association (OLA) Gold Leadership Institute, and civic leadership programs. She served as the ALA Chapter Councilor for the Oklahoma Library Association. She was named a Journal Record Achiever Under 40, recognized as OLA's Outstanding New Librarian, and awarded "NEXT Under 40" by the Norman NEXT young professionals group. She currently co-chairs the ALA’s John Cotton Dana Award Committee.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">*****************</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Registration fees for webinar:  Core Member $57.67; ALA member: $71.10; Non-member $79.00</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">For additional information and access to registration links, please go to the following website: </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><a href="https://elearning.ala.org/local/catalog/view/product.php?productid=1429" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">https://elearning.ala.org/local/catalog/view/product.php?productid=1429</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> </span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Core webinars are recorded and registrants receive a link to the recording shortly following the live event.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">For questions about registration, contact </span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">ALA Registration</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> by calling 1-800-545-2433 and press 5 or email </span><a href="mailto:registration@ala.org" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">registration@ala.org</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">.</span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">For all other questions or comments related to Core webinars, please contact Core CE staff at </span><a href="mailto:corece@ala.org" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">corece@ala.org</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-style:italic;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">*Posted on behalf of the Core Continuing Education Committee.*</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">____</span></p><p dir="ltr" style="line-height:1.27;margin-top:0pt;margin-bottom:8pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Find your home, find your Core! </span></p><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">Searching for your place in ALA? If your role is in buildings, collections, management, or technology, then </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fhome&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=0bJ1tVuCdPy32gbhqBFGef5lGm0fDEfKrvS49luVB0o%3D&reserved=0" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">Core: Leadership, Infrastructure, Futures</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> may be the perfect fit for you! </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fmember-center%2Fsections%2F&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=kliJKX%2BVgV2JCxmjZh9w0NJGGcjFAfm%2Fjw%2Bw6u%2BgASE%3D&reserved=0" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">Six sections</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> let you tailor your membership to the areas that match your interests and career aspirations. Our interest groups offer networking and problem-solving, while our volunteer opportunities give you practical experience for your résumé. Our members are critical to implementing and maintaining core library services; they come from every level of responsibility and help shape the future of the profession. We hope you’ll consider </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fbenefits-membership&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=opqeizJEPM6u4KzmklJWBpZ03wRAPN27ctYDrRYZ%2Bb8%3D&reserved=0" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">joining</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> and </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fmember-center%2Ffind-your-core&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=OEeFZZwjEJgpYf4pVJbGUrIhTjFVVUGR3IKFslKNM94%3D&reserved=0" style="text-decoration-line:none" target="_blank"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">finding your home in Core</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">! </span></span></div>
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