[Eril-l] Core webinar: Re-Engaging Patrons and Community Post-Pandemic

[Core-CE Announce]

*Cross posted to multiple lists*

*Core webinar: Re-Engaging Patrons and Community Post-Pandemic*

Date: Tuesday, April 12, 2022

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.

*This is the final session in a three-part series regarding Access and
Equity*

Description: Engaging patrons and creating community awareness has always
been challenging for libraries. That has deepened during the pandemic, and
it is naïve to think that as the pandemic subsides library usage and
attendance will return to normal without major efforts to encourage a
return to the library. This session will explore how libraries can
re-engage their communities and residents and provide interactive exercises
to determine what actions will be needed to make libraries a key part of
their residents lives again. The program will include an emphasis on
assessing and building capacity for marketing and engagement activities.

Learning outcomes:

By the end of the webinar, attendees will be able to:

   1. Assess their organizational capacity for engagement and marketing
   activities;
   2. Determine what marketing and planning tactics and tools are available
   to reach their patrons more efficiently and effectively; and
   3. Identify key actions and activities to reengage and communicate with
   their entire community post-pandemic.

Who should attend?

Anyone with an interest in the topic can benefit from this session and is
welcome to participate.

Presenters:

Janet Nelson is currently a Principal and Senior Consultant with ReThinking
Libraries, a national library consulting firm working primarily with public
libraries in the areas of Strategic Planning, Facility Planning and
Marketing Planning. She co-founded the organization with Rob Cullin in
2020. Janet has over 20 years of experience in the education market, 17 of
those years with Demco, Inc. Her responsibilities at Demco included
developing marketing strategy for library design services, creating quality
content to educate librarians, and engaging with industry partners and
library leaders/staff to better understand and create dialog around the
needs of libraries. Her focus has always been directed toward helping
librarians better serve their communities. Specific areas of expertise
include strategic planning, marketing strategy, research and development
and space planning.

Rob Cullin, Managing Principal of ReThinking Libraries, has been serving
libraries with unique solutions for over 19 years. Initially, he co-founded
Evanced Solutions, LLC (later acquired by Demco, Inc.) providing him with
exposure to thousands of libraries across the USA, Canada, and Australia.
In 2004, he helped launch the library consulting firm, Kimberly Bolan &
Associates, and has been involved in hundreds of KBA’s strategic planning
and facility planning projects. This experience led to launching the
ReThinking Libraries consulting firm in 2020. With a broad set of
experiences reaching beyond libraries, Rob has direct specialties in
strategic planning, community engagement, complex data and demographic
analysis, marketing, service and organizational design. He was also a
Library Journal recognized “Mover & Shaker” in 2008.

*****************

Registration Fees:

Registration fees for single webinar:  Core Member $57.67; ALA-member $71;
Non-member $79

Registration fees for 3-webinar series:  Core Member $139; ALA-member $170;
Non-member $189

For additional information and access to registration links, see:

https://elearning.ala.org/local/catalog/view/product.php?productid=246

Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

If you have a question or need to make arrangements for special assistance
or additional accessibility, please contact Tom Ferren (tferren at ala.org).

Posted on behalf of the Core Continuing Education Committee.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.eril-l.org/pipermail/eril-l-eril-l.org/attachments/20220322/d24ff1c2/attachment.html>