[Eril-l] E-Resource Marketing/Promotion

[Erika Boardman]

Hi everyone,

I was wondering if anyone here has any tips, ideas, success stories,
starting places, etc. for marketing and promoting electronic resources? I'm
trying to find more ways to market and promote electronic resources at my
library.

Currently, the main method is an "E-Resource Spotlight" that gets posted
monthly and I created an Electronic Resources LibGuide that has information
& a blog feed. Outside of that, I'm a little stuck on where to start and
there isn't a lot of literature out there about marketing electronic
resources. I want to do more than just a highlight on our website and find
ways that could engage our users a bit more.

I'm hoping someone here has some feedback on how to "hit the ground
running" with this - I don't have a marketing background and it definitely
wasn't a huge conversation in my MLIS program. I'm open to any ideas and
thoughts.
Thank you!

Erika Boardman

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*Erika Boardman, MLIS *| Electronic Resources Management Librarian
UNC Charlotte | J. Murrey Atkins Library
9201 University City Blvd. | Charlotte, NC 28223
eboardman at uncc.edu | 704-687-1124 | library.charlotte.edu
*Pronouns: she, her, hers*
*-----------------------------------------------------------------------------------------------------*


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