[Eril-l] RUSA Online Learning Opportunities

Melissa Tracy mtracy at ala.org
Mon Aug 14 09:13:51 PDT 2017

**Please forgive cross posting**

Direct ALL questions to Jennifer Cross, Web Services Manager at jcross at ala.org<mailto:jcross at ala.org>.

The Reference and User Services Association (RUSA) upcoming online learning opportunities include:

  *   August
     *   LAST CHANCE "I am Not A Robot: Using Emotional Intelligence to Humanize Virtual Reference"<http://www.ala.org/rusa/onlinece/not-a-robot> Webinar - 8/24/17
This webinar will assert that improving emotional intelligence will improve our overall virtual communication. This webinar will provide librarians and staff with an emotional intelligence toolkit to improve their virtual reference experience as well as provide tips for implementing a training program that incorporates emotional intelligence principles.
  *   September
     *   "Introduction to Instructional Design for Libraries"<http://www.ala.org/rusa/onlinece/instructional-design-for-librarians> eCourse - 9/11/17
Students will learn to use the Instructional Design Process and apply it effectively to library instruction which includes: identifying instructional problems, learner analysis, task analysis, defining instructional objectives, sequencing content, identifying instructional strategies, message design, instructional delivery and evaluation instruments.
  *   October
     *   "Project Management in Libraries"<http://www.ala.org/rusa/project-management-libraries> eCourse - 10/27/17
Participants will review the skills and experiences needed to be exemplary project managers in a library organization. Interactive and dynamic activities such as discussions, reading assignments, and class exercises will accompany each week's lectures. The four-part topical tour of project management will culminate with a final project based on project management principles. The course is self-paced.
     *   "Marketing in the 21st Century Library"<http://www.ala.org/rusa/onlinece/marketing-the-21st-century-library> eCourse - 10/23/17
This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century, and improve awareness and regard for our profession. Marketing in the 21st century library is a four week course designed for MLS candidates, graduates, librarians and paraprofessionals who are charged with creating marketing and promotions plans. It will highlight the overall importance of using marketing and promotions to increase awareness and plan for the future. This course is unique as it succinctly outlines the differences between marketing plans, which are strategic, and promotions plan, which are reactive. It contains principles of survey methods, project planning, staff support and buy in. It is also a method of increasing respect and support of librarians in all types of libraries.

About RUSA
The Reference and User Services Association<http://www.rusaupdate.org/> (RUSA), a division of the American Library Association, offers multiple online professional development opportunities year round that are open to the public. Whether you want to acquire new skills or sharpen your current skills, RUSA's online courses and webinars offer convenient and flexible learning opportunities on both basic and advance topics. Basic topics may include the reference interview and readers' advisory to name a few. For advanced topics we dive into specialty areas such as business reference, genealogy and topics related to prison libraries among others. RUSA members qualify for discounted registration rates including discounts on group registrations. RUSA represents librarians and library staff in the fields of reference, specialized reference, collection development, readers' advisory and resource sharing. RUSA is the foremost organization of reference and information professionals who make the connections between people and the information sources, services and collection materials they need.
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