[Eril-l] Library Branding on vendor platforms

[Melissa Belvadi]

One particular major scholarly publisher gives us such a small limit for
our university branding logo that our Integrated Communications dept (the
folks who do such stuff) told me that they were unable to provide a graphic
that was acceptable to their standards that could fit in that size.

Melissa Belvadi

On Wed, Nov 18, 2015 at 2:49 PM, Sweeney, Maurine <masweene at utmb.edu> wrote:

> I have been mulling something over so please just ignore this email if you
> are not interested in mullings…and, it might already have been covered on
> this listserv.
>
>
>
> It seems to me that publishers, aggregators in particular, are shooting
> themselves in the foot by not allowing more real estate for library
> branding.  I know that many of our faculty, researchers, and students have
> the impression that the journals they access on campus are **open-access**.
> I also know that they are not going to go out and pay for those journals
> individually through their departments once they see the actual cost, or
> even pay for one-time article downloads for the most part.  This feeds into
> the overall perception at our institutions that the libraries don’t really
> provide that many services besides study space and computers.  I should
> note that I work at an academic health sciences library so our content is
> almost 99% electronic at this point.  With the libraries as some of the
> primary customers of these vendors, wouldn’t they want to make sure that we
> continue to get the funding we need to buy their products???  If the
> perception campus-wide amongst our customers is that we are not providing
> content—google scholar is or it’s open-access, then we are left only with
> endless spreadsheets and cost-effectiveness reports—not the community
> support we need to keep our budgets *growing* to meet price increases,
> rather than remaining static or being cut.  It seems to me that one
> solution is to dramatically increase the branding real estate we have on
> vendor platforms, not some tiny 234x60 image (I’m looking at you,
> Elsevier/ScienceDirect) that is on the far top right corner.  Or a 50
> character limited line for the library to put its name.  Because, to be
> frank, our patrons DO NOT CARE what platform content comes from, just that
> they get the content they need.  So focusing the branding on ScienceDirect
> is sort of pointless.  And, for the most part, the students use whatever
> platform the librarians recommend anyway.
>
>
>
> I know it’s not time for a Friday Rant, but this has really been on my
> mind.  I would appreciate hearing feedback about this from both vendors and
> other librarians or to be pointed in the direction of research or other
> information on this topic.
>
>
>
> Thank you,
>
> Maurine
>
>
>
> [image: Line.eps]
>
>
>
> *Maurine Sweeney*
>
> Head of Technical Services
>
> Moody Medical Library/Academic Resources
>
>
>
> University of Texas Medical Branch
>
> 301 University Blvd., Galveston, TX 77555-1035
>
> P 409.772.2394 F 409.762.9782
>
> E masweene at utmb.edu
>
>
>
> [image: UTMB_Health_tag_PMS_rgb.png]
>
>
>
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>
>


-- 
Melissa Belvadi
Collections Librarian
University of Prince Edward Island
mbelvadi at upei.ca 902-566-0581
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