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<p class="MsoNormal"><b>Understanding Business and Consumer Data Sourcing<o:p></o:p></b></p>
<p class="MsoNormal">Join us for a discussion exploring the sourcing process behind business and consumer data, how to evaluate the quality of data sources, and why changing sources may be necessary to maintain data integrity. It will also examine consumer
data privacy and what happens to consumer data after transactions. This discussion will be led by Data Axle experts Chris Fruehwald, Eric Freeberg, and Jeremy Groen.<o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal">Date: Thursday, February 13, 2025 <o:p></o:p></p>
<p class="MsoNormal">Time: 10am PST | 1pm EST | 6pm GMT<o:p></o:p></p>
<p class="MsoNormal"><b><a href="https://sagepub.zoom.us/webinar/register/1417388513839/WN_N4mxzyC_SLWUi4qI9OmhNA">Register here</a><o:p></o:p></b></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal">Hosted in partnership between Sage Data and Data Axle, this webinar will help you<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1">Understand the process of sourcing business and consumer data and the importance of evaluating data quality.<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Identify factors that may require changing data sources to ensure data integrity.<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Learn about the public accessibility of certain types of business data and its implications for academic research and business practices.<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Examine how consumer data is collected and explore data privacy.<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-family:"Calibri",sans-serif;color:black"><img border="0" width="118" height="41" style="width:1.2291in;height:.4305in" id="Picture_x0020_1" src="cid:image001.png@01DB7956.06D062B0"></span><span style="font-family:"Calibri",sans-serif;color:black"> <br>
</span><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">Jonathan Fugger (<i>he/him/his</i>) <br>
Corporate Communications Specialist <o:p></o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif;color:#242424"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">1400 L Street NW, Ste. 250 <br>
Washington, DC 20005</span><span style="font-family:"Calibri",sans-serif;color:black"> <br>
USA </span><span style="font-family:"Calibri",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif;color:#242424"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-family:"Calibri",sans-serif;color:black">M: 201-294-1097</span><span style="font-family:"Calibri",sans-serif;color:#242424"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif;color:black"><a href="http://www.sagepublications.com/" target="_blank"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#0563C1">www.sagepublications.com</span></a></span><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif;color:#242424"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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