<div dir="ltr"><span id="gmail-docs-internal-guid-882de759-7fff-92d7-ac2c-8a7591f241ee"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:10pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">*Cross posted to multiple lists*</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Core webinar: Library Marketing 101: Library Marketing Plans</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Date: Wednesday, May 24, 2023</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">All webinars are one hour in length and begin at 11 am Pacific, noon Mountain, 1 pm Central, and 2 pm Eastern time.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"> </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Description: This webinar presentation introduces the steps in developing a library marketing plan, one of the important components of a library’s strategic plan. A library marketing plan can be created for the overall marketing and communication activities for your library, or can be developed to plan specific events, services, or resources. The presenter will describe the components of a marketing plan; the 4P’s (promotion, price, place, and product- translated to library services), brand statement, mission/vision, target audience/target market, positioning, tangible goals, branding elements, communication tools, ROI (return on investment), and evaluation tools.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Learning outcomes: </span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">At the end of this webinar, the attendees will be able to:</span></p><ul style="margin-top:0px;margin-bottom:0px"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre"><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Understand the importance of library marketing plans as a vehicle that informs your organization's mission and vision</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Outline the components to be included in your library marketing plan</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Identify tangible goals that will be included in your marketing plan</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Describe assessment activities (in your library marketing plan) that will be used to evaluate the success of your marketing activities</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt" role="presentation"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Learn how to develop a basic template for a library marketing plan</span></p></li></ul><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Who should attend?  </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">This webinar would be appropriate for workers in public, academic, and special libraries</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Presenter:</span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. He received his MLIS degree in 2000 from the University of Western Ontario (London, Ontario, Canada) and has worked as a librarian in public, hospital, and academic libraries. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY). He assists in the promotion of library events for CLUE (College Life Unit Experience) credit, coordinates the partnership with local-area high schools and public library branches, and serves as the liaison to the Office of Admissions and Recruitment, Office of Student Life, SEEK office, and the Center for Global Engagement. </span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Since 2014, he has been co-chairing the Annual PR Xchange Awards Competition, part of the new Core division of the American Library Association. Locally, he co-chairs meetings in New York City for ACRL National’s Library Marketing and Outreach Interest Group. He was part of the founding committee of the Library Marketing and Communications Conference (LMCC) from 2015-2019. Currently, he is the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.</span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">He is the author of three books; Library Signage and Wayfinding Design: Communicating Effectively with your Users (2021), Library Marketing Basics (2019), and Engaging Diverse Learners: Teaching Strategies for Academic Librarians (co-authored with Scott Sheidlower)(2017).</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">*****************</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Registration fees for webinar:  Core Member $57.67; ALA member: $71.10; Non-member $79.00</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">For additional information and access to registration links, please go to the following website: </span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><a href="https://elearning.ala.org/local/catalog/view/product.php?productid=910" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">https://elearning.ala.org/local/catalog/view/product.php?productid=910</span></a></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Core webinars are recorded and registrants receive a link to the recording shortly following the live event.</span></p><br><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">For questions about registration, contact </span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">ALA Registration</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"> by calling 1-800-545-2433 and press 5 or email </span><a href="mailto:registration@ala.org" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">registration@ala.org</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">.</span></p><p dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:12pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">For all other questions or comments related to Core webinars, please contact Core CE staff at </span><a href="mailto:corece@ala.org" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">corece@ala.org</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">.</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-style:italic;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">*Posted on behalf of the Core Continuing Education Committee.*</span></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">____</span></p><p dir="ltr" style="line-height:1.27;margin-top:0pt;margin-bottom:8pt"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Find your home, find your Core! </span></p><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">Searching for your place in ALA? If your role is in buildings, collections, management, or technology, then </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fhome&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=0bJ1tVuCdPy32gbhqBFGef5lGm0fDEfKrvS49luVB0o%3D&reserved=0" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">Core: Leadership, Infrastructure, Futures</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"> may be the perfect fit for you! </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fmember-center%2Fsections%2F&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=kliJKX%2BVgV2JCxmjZh9w0NJGGcjFAfm%2Fjw%2Bw6u%2BgASE%3D&reserved=0" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">Six sections</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"> let you tailor your membership to the areas that match your interests and career aspirations. Our interest groups offer networking and problem-solving, while our volunteer opportunities give you practical experience for your résumé. Our members are critical to implementing and maintaining core library services; they come from every level of responsibility and help shape the future of the profession. We hope you’ll consider </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fbenefits-membership&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=opqeizJEPM6u4KzmklJWBpZ03wRAPN27ctYDrRYZ%2Bb8%3D&reserved=0" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">joining</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap"> and </span><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ala.org%2Fcore%2Fmember-center%2Ffind-your-core&data=04%7C01%7CJulene.Jones%40uky.edu%7C025d89997b444eced60008da132395e0%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637843340956415795%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=OEeFZZwjEJgpYf4pVJbGUrIhTjFVVUGR3IKFslKNM94%3D&reserved=0" style="text-decoration-line:none"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,255);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline;white-space:pre-wrap">finding your home in Core</span></a><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline;white-space:pre-wrap">! </span></span><br></div>