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<p class="MsoNormal">And this is a detail that comes up earlier in onboarding, but because my library is located in a hospital, new resources need to go through an IT approval process prior to adoption. Which is just to say there are all kinds of details to
consider when beginning promotion of a new product.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Michael <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">--------------------------------------------<br>
J. Michael Lindsay, MSIS, MBA, D-AHIP<br>
Head of Collections and Access Services, Associate Professor<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">ORCID: <a href="https://orcid.org/0000-0003-1941-8581">
0000-0003-1941-8581</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">Health Information Center<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">Preston Medical Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">UT Graduate School of Medicine, and UT Health Science Center, Knoxville<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">1924 Alcoa Hwy, Box U-111<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">Knoxville, TN 37920<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">P: 865-305-9528<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#3B3838">F: 865-305-9527<br>
<a href="http://gsm.utmck.edu/med_library/main.htm" title="http://gsm.utmck.edu/med_library/main.htm"><span style="color:#3B3838">http://gsm.utmck.edu/med_library/main.htm</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><img border="0" width="154" height="58" style="width:1.6041in;height:.6041in" id="Picture_x0020_3" src="cid:image001.jpg@01D8A8B7.89ED4720" alt="logo"></span><span style="font-size:10.0pt;color:#3B3838"><o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><b>From:</b> Eril-l <eril-l-bounces@lists.eril-l.org> <b>On Behalf Of
</b>Kelly Price<br>
<b>Sent:</b> Thursday, August 4, 2022 12:31 PM<br>
<b>To:</b> eboardman@uncc.edu<br>
<b>Cc:</b> eril-l@lists.eril-l.org<br>
<b>Subject:</b> I EXTERNAL I Re: [Eril-l] [EXTERNAL] RE: E-Resource Marketing/Promotion<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal" style="mso-element:frame;mso-element-frame-hspace:2.25pt;mso-element-wrap:around;mso-element-anchor-vertical:paragraph;mso-element-anchor-horizontal:column;mso-height-rule:exactly">
<span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif;color:#212121">You don't often get email from
<a href="mailto:pricek@umich.edu">pricek@umich.edu</a>. <a href="https://aka.ms/LearnAboutSenderIdentification">
Learn why this is important</a><o:p></o:p></span></p>
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<div>
<p class="MsoNormal"> Hi! <o:p></o:p></p>
<div>
<p class="MsoNormal"> <o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"> We have a communication plan to help guide the resource roll-outs that are relevant to the clinical providers and the health sciences schools. It documents the key contacts & methods within the health sciences schools and Michigan Medicine,
so when we have a new resource we can quickly and directly reach out with the information.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"> In addition to the typical highlighting on our websites (libguides, announcements, etc), we've employed the following:<o:p></o:p></p>
</div>
<div>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
Digital screens within the library, schools, and hospitals. We provide the technical requirements to the vendor (including our branding logo) and ask them to create a promotional slide for display. Depending on the resource itself, we may even get a very brief
demo video to add the digital screen.<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
Announcements in newsletters and email groups. (departmental, campus, centers, etc)<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
Demos<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
Informationists are also teaching within courses thus enabling them to directly promote & instruct on new library resources.<o:p></o:p></li></ul>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"> Part of the preparation in rolling out a trial or new resource is strategizing with informationists & identifying :<o:p></o:p></p>
</div>
<div>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
Who are the potential stakeholders? <o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
Who might recognize its value and help spread the word?<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
Where might this resource have the most immediate impact?<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
Current/impending courses, research, initiatives, etc that could directly benefit from this resource?<o:p></o:p></li></ul>
<div>
<p class="MsoNormal"> From this discussion, we have a guide on where to focus our efforts. We start with the general contacts listed in our plan, but Informationists also have their own network of faculty, clinicians, administrators, etc within their liaison
areas that they can reach out to as well. The messaging may even be different for some groups/people. Specific content or features may be highlighted to certain prospective users to grab their attention.<o:p></o:p></p>
</div>
</div>
<div>
<p class="MsoNormal"> <o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"> In a quick summary: We're trying to get the general word out about a new resource, but then also doing some additional, focused communication with identified stakeholders. This not only ensures that they're aware of the new resource,
but can also be used to highlight why & how this resource could benefit their work. This sometimes leads to them sharing the word about the resource amongst their campus colleagues.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"> The 'additional communication' can take different forms and can be dependent on the intended recipient(s) and their relationship with the relevant Informationist. It could be an email, a note in a newsletter, a mention in a meeting
or workshop, etc.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Best,<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"> Kelly P.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal">Collections Specialist<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal">Taubman Health Sciences Library<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<div>
<p class="MsoNormal">On Thu, Aug 4, 2022 at 10:50 AM Erika Boardman <<a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a>> wrote:<o:p></o:p></p>
</div>
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<p class="MsoNormal">Thank you Scott!<o:p></o:p></p>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
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<div>
<p class="MsoNormal">On Thu, Aug 4, 2022 at 10:30 AM Scott Stangroom <<a href="mailto:stangroom@library.umass.edu" target="_blank">stangroom@library.umass.edu</a>> wrote:<o:p></o:p></p>
</div>
<blockquote style="border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;margin-left:4.8pt;margin-right:0in">
<div>
<p class="MsoNormal">[<strong><span style="font-family:"Calibri",sans-serif;color:red">Caution</span></strong>: Email from External Sender. Do not click or open links or attachments unless you know this sender.]<br>
<o:p></o:p></p>
<div>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Does your campus have a faculty newsletter or a campus news service (print or electronic)? Does your Library have a social media presence – post there? How about a campus newspaper;
maybe you can work with a student reporter to start a column in the campus newspaper. Print postcards/flyers to promote. You need to reach out to others because listing something on a webpage, LibGuide, etc., is great but only if folks go to it.
<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<div>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:7.5pt;font-family:"Arial",sans-serif">______________________</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Scott Stangroom</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Acquisitions Coordinator</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">University of Massachusetts, Amherst</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">W.E.B. Du Bois Library</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">154 Hicks Way</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Amherst, MA 01003-9275</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><a href="mailto:stangroom@library.umass.edu" target="_blank">stangroom@library.umass.edu</a></span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">voice: 413.545.6724</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">fax: 413.545.6494</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:7.5pt;font-family:"Arial",sans-serif"> </span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="color:#953735"><a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.library.umass.edu%2F&data=05%7C01%7Cjmlindsay%40utmck.edu%7Ccc17814e6aea40add62308da76375bd2%7Caa72ecc9aba94cf5b980b2abebe86276%7C0%7C0%7C637952277385654023%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000%7C%7C%7C&sdata=%2BVtP5x0ph82WLkRjQmy%2FgWGKgjEHB98pNwZM9FGxsXo%3D&reserved=0" target="_blank"><span style="color:#953735">Go
UMass Libraries</span></a> </span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><i><span style="font-size:20.0pt;font-family:Webdings;color:#006600">P</span></i><i><span style="font-size:20.0pt;color:#006600"> C</span></i><span style="font-size:8.0pt;color:#006600">onsider
the environment and don’t print this e-mail unless you really need to.</span><o:p></o:p></p>
</div>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>>
<b>On Behalf Of </b>Cazier, Leighan<br>
<b>Sent:</b> Thursday, August 4, 2022 8:53 AM<br>
<b>To:</b> <a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a>;
<a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> Re: [Eril-l] E-Resource Marketing/Promotion<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Century Gothic",sans-serif">I’m following this discussion with great interest as this is something I’m exploring as well!</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Century Gothic",sans-serif"> </span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Century Gothic",sans-serif">Leighan</span><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-family:"Century Gothic",sans-serif;color:#1F497D"><img border="0" width="146" height="44" style="width:1.5208in;height:.4583in" id="gmail-m_-2132141914148807545gmail-m_-143555190091663588gmail-m_4300733892458906675Picture_x0020_1" src="cid:image002.jpg@01D8A8B7.89ED4720" alt="Description: RL_horiz_logo_3PMS_no tagline_web"></span></b><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-family:"Century Gothic",sans-serif;color:#1F497D"> </span></b><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-family:"Century Gothic",sans-serif;color:#1F497D">Leighan Cazier</span></b><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Century Gothic",sans-serif;color:#1F497D">eContent Strategist | Richland Library</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Century Gothic",sans-serif;color:#1F497D">1431 Assembly St. | Columbia, SC 29201</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Century Gothic",sans-serif;color:#1F497D">(p) 803-231-6367</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><i><span style="font-family:"Century Gothic",sans-serif;color:#1F497D">Access Freely
</span></i><span style="font-family:"Century Gothic",sans-serif;color:#1F497D">at
<i>RichlandLibrary.com</i></span><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b>From:</b> Eril-l <<a href="mailto:eril-l-bounces@lists.eril-l.org" target="_blank">eril-l-bounces@lists.eril-l.org</a>>
<b>On Behalf Of </b>Erika Boardman<br>
<b>Sent:</b> Wednesday, August 3, 2022 5:10 PM<br>
<b>To:</b> <a href="mailto:eril-l@lists.eril-l.org" target="_blank">eril-l@lists.eril-l.org</a><br>
<b>Subject:</b> [Eril-l] E-Resource Marketing/Promotion<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Hi everyone,<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">I was wondering if anyone here has any tips, ideas, success stories, starting places, etc. for marketing and promoting electronic resources? I'm trying to find more ways to market
and promote electronic resources at my library. <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Currently, the main method is an "E-Resource Spotlight" that gets posted monthly and I created an Electronic Resources LibGuide that has information & a blog feed. Outside of that,
I'm a little stuck on where to start and there isn't a lot of literature out there about marketing electronic resources. I want to do more than just a highlight on our website and find ways that could engage our users a bit more.<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">I'm hoping someone here has some feedback on how to "hit the ground running" with this - I don't have a marketing background and it definitely wasn't a huge conversation in my MLIS
program. I'm open to any ideas and thoughts.<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Thank you!<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Erika Boardman<br clear="all">
<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">--
<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-family:"Arial",sans-serif;color:#333333">Erika Boardman, MLIS </span></b><span style="font-family:"Open Sans",sans-serif;color:#333333">| Electronic Resources
Management Librarian</span><span style="font-size:12.0pt;font-family:"Open Sans",sans-serif;color:#333333"><br>
</span><span style="font-family:"Open Sans",sans-serif;color:#333333">UNC Charlotte | J. Murrey Atkins Library<br>
9201 University City Blvd. | Charlotte, NC 28223<br>
<a href="mailto:eboardman@uncc.edu" target="_blank">eboardman@uncc.edu</a> | 704-687-1124 |
<a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Flibrary.charlotte.edu%2F&data=05%7C01%7Cjmlindsay%40utmck.edu%7Ccc17814e6aea40add62308da76375bd2%7Caa72ecc9aba94cf5b980b2abebe86276%7C0%7C0%7C637952277385654023%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000%7C%7C%7C&sdata=95X5qTE6xihFPMWp%2BqSi7k9QDGt2rsOjoZ4NzmXjGjc%3D&reserved=0" target="_blank">
library.charlotte.edu</a><br>
<em><span style="font-family:"Open Sans",sans-serif">Pronouns: she, her, hers</span></em></span><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><em><span style="font-family:"Open Sans",sans-serif;color:#333333">-----------------------------------------------------------------------------------------------------</span></em><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><em><span style="font-family:"Open Sans",sans-serif;color:#333333">If you are not the intended recipient of this transmission or a person responsible for delivering it to the intended
recipient, any disclosure, copying, distribution, or other use of any of the information in this transmission is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or by telephone at 704-687-1124. Thank
you.</span></em><o:p></o:p></p>
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