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<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
Hi All,<o:p></o:p></p>
<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<a href="https://sr.ithaka.org/publications/streaming-media-licensing-and-purchasing-practices-at-academic-libraries/"><span style="font-family:"Arial",sans-serif;color:#1155CC;background:white">I am excited to share that today Ithaka S+R released public findings
from the most comprehensive survey to date of academic library streaming media approaches at four-year institutions in the US. and Canada.</span></a><o:p></o:p></p>
<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-family:"Arial",sans-serif;color:black">The survey explored which vendors libraries are engaging, acquisition models and licensing approaches, current and anticipated budget for streaming, and digitization activity. The survey was conducted
as part of a unique partnership between Ithaka S+R and 24 academic libraries and the aggregate findings from their interviews with instructors will be made publicly available this fall.</span><o:p></o:p></p>
<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-family:"Arial",sans-serif;color:black">Today’s report on the survey findings sheds light on libraries’ streaming media strategies including:</span><o:p></o:p></p>
<ul style="margin-top:0in;padding-inline-start:48px" type="disc">
<li style="color:black;margin-top:12.0pt;margin-bottom:0in;mso-list:l0 level1 lfo1;vertical-align:baseline">
<i><span style="font-family:"Arial",sans-serif">The impact on instruction</span></i><span style="font-family:"Arial",sans-serif"> is the top factor driving academic library decision-making related to purchasing and renewing streaming licenses.<o:p></o:p></span></li><li style="color:black;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo1;vertical-align:baseline">
<i><span style="font-family:"Arial",sans-serif">Streaming media is a growing segment of the library materials budget</span></i><span style="font-family:"Arial",sans-serif"> and is projected to double over the next five years.<o:p></o:p></span></li><li style="color:black;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo1;vertical-align:baseline">
<i><span style="font-family:"Arial",sans-serif">Libraries are not investing heavily in digitizing VHS tapes and DVDs, instead relying on
</span></i><span style="font-family:"Arial",sans-serif">purchasing and licensing of content to address the demand for streaming media.<o:p></o:p></span></li><li style="color:black;margin-top:0in;margin-bottom:12.0pt;mso-list:l0 level1 lfo1;vertical-align:baseline">
<span style="font-size:7.0pt;font-family:"Arial",sans-serif"> </span><i><span style="font-family:"Arial",sans-serif">Libraries in Canada and the US are taking a similar approach in their</span></i><span style="font-family:"Arial",sans-serif"> streaming media
strategies, with a major exception being the extent to which their strategies evolved in response to the pandemic.<i> </i><o:p></o:p></span></li></ul>
<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-family:"Arial",sans-serif;color:black;background:white">Looking ahead, this fall we will publish aggregate findings from the interviews with instructors about their streaming media practices, which were collected by the 24 academic libraries
we partnered with in the project. </span><o:p></o:p></p>
<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-family:"Arial",sans-serif;color:black;background:white">If you have any questions or input into the project, I welcome you to be in touch.</span><o:p></o:p></p>
<p style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-family:"Arial",sans-serif;color:black;background:white">All the best,</span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#404042">Makala Skinner</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#404042"><br>
Senior Surveys Analyst <br>
<a href="https://www.ithaka.org/"><span style="color:blue">ITHAKA</span></a> <b>/</b> One Liberty Plaza, 165 Broadway, 5th Fl, New York, NY 10006
<br>
Email: </span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#1F497D"><a href="mailto:makala.skinner@ithaka.org"><span style="color:blue">makala.skinner@ithaka.org</span></a></span><b><span style="font-size:12.0pt;font-family:"Wingdings 3";color:#404042"><o:p></o:p></span></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
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