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<p class="MsoNormal" style="margin-left:18.0pt"><b>*** Apologies for cross posting ***<o:p></o:p></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>Webinar: The three user journeys and how to get them right<o:p></o:p></b></p>
<p class="MsoNormal"><b>Date:</b> 13 January 2022<o:p></o:p></p>
<p class="MsoNormal"><b>Time:</b> 2 pm GMT / 9 am EDT / 3 pm CET<o:p></o:p></p>
<p class="MsoNormal"><b>Location</b>: <a href="https://jisc.zoom.us/webinar/register/8016375932364/WN_yfbPUdDlROOsdGZpvTvzAQ">
Online</a><o:p></o:p></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">Hello all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">So, you’ve gone through the effort of implementing SAML on your platform, now all you need to do is tell your library customers…right? Not quite. Unless you get the user experience right, you’ll
end up with frustrated users who might just choose to look elsewhere.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">In this free webinar, we’ll discuss the three main user journeys and how to get them right to give you the best chance to succeed:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
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<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l1 level1 lfo2"><span style="mso-fareast-language:EN-GB">Website login – When users go directly to your site, how do you make sure they can log in easily?<o:p></o:p></span></li></ol>
<p class="MsoNormal" style="text-indent:2.5pt"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
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<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l1 level1 lfo2"><span style="mso-fareast-language:EN-GB">Deep-linking – When a user finds an article on your site through a popular discovery service, how do you ensure they can view it with minimal
fuss?<o:p></o:p></span></li></ol>
<p class="MsoNormal" style="text-indent:2.5pt"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<ol style="margin-top:0cm" start="3" type="1">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l1 level1 lfo2"><span style="mso-fareast-language:EN-GB">WAYFless – When a librarian has provided users with a link to your site in the library portal, how do you guarantee users are authenticated
seamlessly when clicking your link?<o:p></o:p></span></li></ol>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">There will be a Q&A session at the end of the presentation so you can ask any questions during the live event. If you can't make it on the day but registered for the webinar, we'll send you a recording
at a later date so you can catch up.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><a href="https://jisc.zoom.us/webinar/register/8016375932364/WN_yfbPUdDlROOsdGZpvTvzAQ">Click here to register</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">We hope to see you there!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">Best wishes,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB">Cintia Trigonopoulos<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="line-height:12.75pt"><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#E9E9EE;mso-fareast-language:EN-GB">€€€€€<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:17.25pt"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#FA6B5F;mso-fareast-language:EN-GB">Cintia Trigonopoulos</span></b><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#FA6B5F;mso-fareast-language:EN-GB"><o:p></o:p></span></b></p>
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<p class="MsoNormal" style="line-height:17.25pt"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#3B3B4C;mso-fareast-language:EN-GB">Product marketing executive
<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:18.75pt"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#3B3B4C;mso-fareast-language:EN-GB">T</span></b><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#3B3B4C;mso-fareast-language:EN-GB"><o:p></o:p></span></b></p>
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<p class="MsoNormal" style="line-height:18.75pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#3B3B4C;mso-fareast-language:EN-GB">+44 (0)20 3998 7606<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:18.75pt"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#3B3B4C;mso-fareast-language:EN-GB">W<o:p></o:p></span></b></p>
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<p class="MsoNormal" style="line-height:18.75pt"><u><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#3B3B4C;mso-fareast-language:EN-GB"><a href="http://www.openathen.net/"><span style="color:#0563C1">openathens.net</span></a><o:p></o:p></span></u></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><a href="https://openathens.org/resources/openathens-listserv/?utm_source=Staff&utm_medium=email&utm_campaign=Listserv%20promo"><span style="font-size:10.0pt;color:#0563C1;mso-fareast-language:EN-GB;text-decoration:none"><img border="0" width="624" height="144" style="width:6.5in;height:1.5in" id="Picture_x0020_1" src="cid:image001.png@01D7EDDB.0F1CB7C0"></span></a><span style="font-size:10.0pt;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:12.75pt"><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#E9E9EE;mso-fareast-language:EN-GB">€€€€€€€€€€€€</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#E9E9EE;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#9797A2;mso-fareast-language:EN-GB">OpenAthens is a Jisc enterprise. Jisc is a registered charity (number 1149740) and a company limited by guarantee which is registered
in England under company number 05747339, VAT number GB 197 0632 86. Jisc's registered office is: 4 Portwall Lane, Bristol, BS1 6NB. T 020 3697 5800. Jisc Services Limited is a wholly owned Jisc subsidiary and a company limited by guarantee which is registered
in England under company number 02881024, VAT number GB 197 0632 86. The registered office is: 4 Portwall Lane, Bristol, BS1 6NB. T 0203 697 5800. For more details on how OpenAthens and Jisc handles your data see our respective privacy notices here:
</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif;mso-fareast-language:EN-GB"><a href="https://openathens.org/privacy/"><span style="color:#0563C1">OpenAthens privacy notice</span></a><span style="color:#9797A2"> and
</span><a href="https://www.jisc.ac.uk/website/privacy-notice"><span style="color:#0563C1">Jisc privacy notice</span></a><span style="color:#9797A2">.</span></span><span style="mso-fareast-language:EN-GB"><o:p></o:p></span></p>
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