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<p class="MsoNormal"><b><span style="font-family:"Calibri Light",sans-serif;color:black">**Apologies for cross-posting**<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Hello,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Do you spend a fair amount of time thinking about how to market your library electronic resources to your users? Do you create your own marketing materials or do you use
vendor and publisher created marketing materials?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">We, Hannah McKelvey and Rachelle McLain, librarians at Montana State University Library, often think about the best ways to market our eResources, and we want to hear from
other librarians about whether or not you are using vendor and publisher created marketing materials. We have created a survey (link below) that we hope you will take time to respond to. Completing the survey should take approximately 10-15 minutes. All responses
will be completely anonymous.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">We are hoping to learn how libraries use these materials; whether using them saves librarians time; the effectiveness of the materials; and how librarians view the language
used in the vendor/publisher created marketing materials.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">We appreciate you taking the time to complete our survey. If you have any questions about our research or the survey, please reach out to Rachelle McLain (<a href="mailto:rachelle.mclain@montana.edu">rachelle.mclain@montana.edu</a>)
or Hannah McKelvey (<a href="mailto:hannah.mckelvey@montana.edu">hannah.mckelvey@montana.edu</a>). Thank you!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Calibri Light",sans-serif;color:black"><a href="https://montana.qualtrics.com/jfe/form/SV_82O9EGFNHpN4nqd">Follow this link to take the survey</a></span></b><span style="font-family:"Calibri Light",sans-serif;color:black">
by noon on Friday, April 5<sup>th</sup>. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Thank you,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Hannah
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496">Hannah McKelvey<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496">Assistant Professor | Electronic Resources & Discovery Services Librarian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496">MSU Library, Rm 146<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496">Montana State University
<b><o:p></o:p></b></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496">406-994-4313
<b><o:p></o:p></b></span></p>
<p class="MsoNormal"><span style="color:black"><a href="mailto:hannah.mckelvey@montana.edu"><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496">hannah.mckelvey@montana.edu</span></a></span><span style="font-size:8.0pt;font-family:"Calibri Light",sans-serif;color:#2F5496"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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