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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">The branding item is quite interesting. I had not considered that the push for libraries to brand these third-party sites would increase user confusion and frustration.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">My take on the changes, which is purely speculation, is that publishers are attempting to both make their interfaces easier to use for the average user through
design simplification and future proofing the interfaces for increased mobile/tablet use. Is it the best move right now? I don’t know. All design decisions have tradeoffs.
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Buddy Pennington<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Director of Collections and Access Management<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">University of Missouri--Kansas City<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">308 Miller Nichols Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">800 East 51st St.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Kansas City, MO 64110-2499<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="mailto:penningtonb@umkc.edu">penningtonb@umkc.edu</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">816-235-1548<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="http://library.umkc.edu/">UMKC Libraries</a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Eril-l [mailto:eril-l-bounces@lists.eril-l.org]
<b>On Behalf Of </b>Steve Oberg<br>
<b>Sent:</b> Monday, September 19, 2016 2:06 PM<br>
<b>To:</b> eril-l <eril-l@lists.eril-l.org><br>
<b>Subject:</b> Re: [Eril-l] Cambridge adopted the same bad platform as Taylor & Francis?<o:p></o:p></span></p>
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<p class="MsoNormal">First, a tangent: It’s interesting how posts like this get posted here as opposed to, e.g. SERIALST. This is _not_ a criticism, only an observation.
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<p class="MsoNormal">Second, another slightly less tangential aspect: I’ve noticed confusion on the part of our users when a journal publisher has the usual “Access is provided by…” statement. The confusion is that this implies everything on the site is available
to our users. So when users try to access an article in an unsubscribed journal on a publisher site, they wonder why they can’t get to it. I understand the mechanics of the whole setup but it is indeed confusing.<o:p></o:p></p>
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<p class="MsoNormal">Third, I’m quite happy that publishers are paying more attention to mobile access. (I’m not sure if that’s a major factor behind T&F and Cambridge’s changes per sé, but wouldn’t be surprised if so.) All signs point to mobile usage eclipsing
desktop usage and publishers and content providers would be foolish to ignore that well documented trend.<o:p></o:p></p>
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<p class="MsoNormal">Steve<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Helvetica",sans-serif;color:black"><br>
Steve Oberg<br>
Assistant Professor of Library Science<br>
Electronic Resources and Serials<br>
Wheaton College (IL)<br>
+1 (630) 752-5852<br>
<br>
NASIG Vice-President/President-Elect<br>
<img border="0" width="175" height="48" style="width:1.8229in;height:.5in" id="_x0032_224E9E6-81F4-4C54-AA04-D3004725456F" src="cid:image001.png@01D2127F.E4688F90"></span><o:p></o:p></p>
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<p class="MsoNormal">On Sep 19, 2016, at 1:28 PM, Kelsie Crawford <<a href="mailto:kcc@uga.edu">kcc@UGA.EDU</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif">The layout seems very similar to the mobile versions of their websites many companies use (for which I'm thankful my phone has the 'request desktop
version' option). Are these new websites designed for the mobile/tablet crowd? It makes me wonder if companies are dropping desktop versions completely.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif">Kelsie Crawford<br>
Electronic Resources Assistant<br>
Acquisitions & Serials Services<br>
Univ. of Georgia Libraries<br>
Athens, GA<o:p></o:p></span></p>
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