<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 14 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Helvetica;
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Helvetica;
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Helvetica 55 Roman";}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.EmailStyle20
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal"><span style="color:#1F497D">I agree with Maurine that there should be more space available for branding as the picture size allowed makes most of our graphics unusable. On the other hand, if it’s not coupled with the capability to limit
to what OUR library has access to, I’d just as likely not brand or keep it small. We have been experiencing students, who, because they see our branding, assume we have access to everything on the site, which is not what we’d like them to think. They tend
to think it’s an error, not that we don’t buy everything from that publisher/vendor.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Cheers (and let’s pretend it’s Friday, shall we? It seems like it should be)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Leslie<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">Leslie D. Burke<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">Collection Development & Digital Integration Librarian, Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">Kalamazoo College<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">1200 Academy St<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">Kalamazoo, MI 49006<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">p 269.337.7144<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">f 269.337.7395<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D"><a href="mailto:Leslie.Burke@kzoo.edu">Leslie.Burke@kzoo.edu</a><o:p></o:p></span></p>
<p class="MsoNormal"><a name="webProfileURL"><span style="color:#1F497D">LinkedIn:
</span></a><span style="color:#1F497D"><a href="http://www.linkedin.com/in/leslieburke/" title="View public profile">www.linkedin.com/in/leslieburke/</a></span><span style="font-family:"Arial","sans-serif";color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D">Twitter: librarygal2go<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#1F497D"><img border="0" width="20" height="20" id="Picture_x0020_1" src="cid:image003.png@01D12208.C9EAB520" alt="FB icon"> “Like” K’s Library on Facebook:
<a href="https://www.facebook.com/kalamazoocollegelibrary">https://www.facebook.com/kalamazoocollegelibrary</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#E36C0A">More in Four. More in a Lifetime.<o:p></o:p></span></b></p>
</div>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal" style="margin-left:.5in"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Eril-l [mailto:eril-l-bounces@lists.eril-l.org]
<b>On Behalf Of </b>Sweeney, Maurine<br>
<b>Sent:</b> Wednesday, November 18, 2015 1:49 PM<br>
<b>To:</b> ERIL-L (eril-l@lists.eril-l.org)<br>
<b>Cc:</b> Johnson, Rebecca M.<br>
<b>Subject:</b> [Eril-l] Library Branding on vendor platforms<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal" style="margin-left:.5in"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-left:.5in">I have been mulling something over so please just ignore this email if you are not interested in mullings…and, it might already have been covered on this listserv.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-left:.5in">It seems to me that publishers, aggregators in particular, are shooting themselves in the foot by not allowing more real estate for library branding. I know that many of our faculty, researchers, and students have
the impression that the journals they access on campus are *<b>open-access</b>*. I also know that they are not going to go out and pay for those journals individually through their departments once they see the actual cost, or even pay for one-time article
downloads for the most part. This feeds into the overall perception at our institutions that the libraries don’t really provide that many services besides study space and computers. I should note that I work at an academic health sciences library so our
content is almost 99% electronic at this point. With the libraries as some of the primary customers of these vendors, wouldn’t they want to make sure that we continue to get the funding we need to buy their products??? If the perception campus-wide amongst
our customers is that we are not providing content—google scholar is or it’s open-access, then we are left only with endless spreadsheets and cost-effectiveness reports—not the community support we need to keep our budgets
<i>growing</i> to meet price increases, rather than remaining static or being cut. It seems to me that one solution is to dramatically increase the branding real estate we have on vendor platforms, not some tiny 234x60 image (I’m looking at you, Elsevier/ScienceDirect)
that is on the far top right corner. Or a 50 character limited line for the library to put its name. Because, to be frank, our patrons DO NOT CARE what platform content comes from, just that they get the content they need. So focusing the branding on ScienceDirect
is sort of pointless. And, for the most part, the students use whatever platform the librarians recommend anyway.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-left:.5in">I know it’s not time for a Friday Rant, but this has really been on my mind. I would appreciate hearing feedback about this from both vendors and other librarians or to be pointed in the direction of research or
other information on this topic.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-left:.5in">Thank you,<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in">Maurine<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><img border="0" width="193" height="4" id="Picture_x0020_9" src="cid:image004.png@01D12208.C9EAB520" alt="Line.eps"><o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><b><span style="font-size:8.0pt;font-family:"Helvetica","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-left:.5in"><b><span style="font-size:8.0pt;font-family:"Arial","sans-serif"">Maurine Sweeney</span></b><span style="font-size:8.0pt;font-family:"Helvetica 55 Roman""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#616364">Head of Technical Services<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#616364">Moody Medical Library/Academic Resources<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#616364"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#616364">University of Texas Medical Branch<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#616364">301 University Blvd., Galveston, TX 77555-1035<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif"">P<span style="color:#616265">
</span><span style="color:#616364">409.772.2394</span><span style="color:#616265">
</span>F<span style="color:#616265"> </span><span style="color:#616364">409.762.9782</span><span style="color:#616265"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Arial","sans-serif"">E<span style="color:#616265">
</span><span style="color:#EA2839"><a href="mailto:masweene@utmb.edu">masweene@utmb.edu</a></span><span style="color:#616265"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:8.0pt;font-family:"Helvetica 55 Roman";color:#616265"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:#616265"><img border="0" width="154" height="74" id="Picture_x0020_3" src="cid:image005.png@01D12208.C9EAB520" alt="UTMB_Health_tag_PMS_rgb.png"></span><span style="font-family:"Times New Roman","serif";color:#616265"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><o:p> </o:p></p>
</div>
</body>
</html>