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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">But enrollment is not the only other factor that could reasonably effect circulation. There are demographic and cultural factors that could be at work. To jump
from lower circulation figures to the conclusion that poor selection decisions have been made is problematic.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">--Ken Smith<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Head of Acquisitions, Serials & Collection Development<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Odum Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Valdosta State University<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">1500 North Patterson Street<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Valdosta, GA 31698<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">229-245-3734<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Eril-l [mailto:eril-l-bounces@lists.eril-l.org]
<b>On Behalf Of </b>Rick Anderson<br>
<b>Sent:</b> Friday, September 25, 2015 9:11 AM<br>
<b>To:</b> eril-l@lists.eril-l.org<br>
<b>Subject:</b> Re: [Eril-l] funding for DDA/PDA<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">A lower rate of overall book circulation is often given as a reason for moving to DDA. It is taken
as an indication that either librarians aren’t buying the right books or books are less valuable to patrons. Accepting this reasoning, however, demonstrates a lack of critical thought and ignorance of or deliberate ignoring of data. </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Not necessarily. For example, I’ve gathered data for one major subset of academic libraries that shows not only a significant decrease in circulation itself, but
also that when enrollment trends are taken into account, the rate of decrease is sharper than raw circulation figures themselves indicate. This study required me to gather (by hand) all circulation and enrollment data reported by approximately 120 ARL libraries
over a 13-year period. I published my study in Library Journal (<a href="http://bit.ly/1iPRK3A">http://bit.ly/1iPRK3A</a>) and included links to the complete data set so that anyone who wishes to can check my analysis or run analysis of their own. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Obviously, my study was only of ARL libraries, and it would be a mistake to assume that its findings are necessarily typical for all kinds of libraries, and Amy
is absolutely right to say that none of us should assume that any study done at another library will necessarily tell us what’s going on in our individual libraries. All of us need to make strategic decisions about collection development based on what’s happening
with our patrons in our institutions. In my own library, our usage trends track very closely to those of ARL libraries as a whole—and our reshelving statistics are down sharply as well over the same period. (Interestingly, both our circ and our reshelving
rates have ticked up a bit over the past couple of years, suggesting that usage is bottoming out and may not decline much further.)<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">I join Melissa in inviting Amy to share more information about the print use rates she’s seeing at Bowling Green State. Is the data set available? <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">---<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Rick Anderson<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Assoc. Dean for Collections & Scholarly Communication<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Marriott Library, University of Utah<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Desk: (801) 587-9989<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black">Cell: (801) 721-1687<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri",sans-serif;color:black"><a href="mailto:rick.anderson@utah.edu">rick.anderson@utah.edu</a><o:p></o:p></span></p>
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