[Eril-l] Core Webinar: Build Your Brand, Build Your Community

[Electronic Resources in Libraries discussion list]

*Cross posted to multiple lists*

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Core Webinar: Build Your Brand, Build Your Community

Date: Tuesday, December 2, 2025

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.



Description:

Building your brand isn’t simply about flyers and logos. It's about
embedding your library’s story into every corner of your community. Learn
how you can build your library’s brand to increase loyalty and connection
with your customers through simple yet impactful ways. Presenters will
share how varying departments can unite to support staff across the system
in building the library’s brand, such as building eye-catching displays,
issuing a one-question customer satisfaction survey, and developing and
implementing a simple style guide for all to embrace. Outcomes will be
shared - you’ll be surprised to see the impact!

Learning outcomes:

At the end of the webinar, attendees will be able to:


   -

   Empower themselves and others to embrace and carry out the library’s
   brand.


   -

   Craft their own visual merchandising procedures and story of the month
   initiative.
   -

   Effectively measure the impact of their library's brand in their
   communities.


Who should attend?

Public library staff, anyone from customer-facing to specialized department
managers. While this is geared toward public libraries, these topics are
also relevant and applicable to school or university libraries.

Presenters:

Kelly Sitzman is an award-winning Director of Communications & Employee
Development for Pioneer Library System in Norman, Oklahoma. She oversees
brand strategy and professional development for PLS’s three-county system.
Kelly graduated with a BA in English, Writing, Communications, and Global
Studies from Drury University and graduated from the University of Oklahoma
in 2015 with an MLIS in Library and Information Studies. Kelly was named a
PRNews Agency Innovator for her transformative service to the library
profession. She was named a Journal Record Achiever Under 40, recognized as
OLA's Outstanding New Librarian, and awarded "NEXT Under 40" by the Norman
NEXT young professionals group. She is a graduate of the American Library
Association (ALA) Leadership Institute, Oklahoma Library Association (OLA)
Gold Leadership Institute, and civic leadership programs. She served as the
ALA Chapter Councilor for the Oklahoma Library Association and chaired
Norman NEXT, the city’s young professionals group, in 2023.

Alisa Green is a Learning and Development professional dedicated to
fostering growth and professional development within the Pioneer Library
System. Passionate about creating engaging and impactful learning
experiences, Alisa designs and facilitates training programs for staff,
focusing on areas such as customer service, leadership at all levels, and
personal and professional growth. Alisa is deeply committed to empowering
all staff to best serve the needs of the communities with Pioneer Library
System’s service area.

Leanne Cheek is the Readers’ Service Coordinator for the Pioneer Library
System, managing collection development for the three-county system. She
earned her Master of Library and Information Studies in 2009 from the
University of Oklahoma. Leanne has served as the chair for the Oklahoma
Library Association’s Intellectual Freedom Committee for 3 years, graduated
from the OLA GOLD Leadership Institute and the MPLA Leadership Institute,
and teaches Oklahoma Department of Libraries Certification Classes. Leanne
is currently serving as ALA Chapter Councilor, on the ALA Coalition
Building committee, the OU SLIS Alumni Advisory Board, and is the
chair-elect for the OLA Equity, Diversity, Inclusion, and Intellectual
Freedom committee. Leanne has held multiple positions in the library world
and is constantly looking for ways to advance her profession by advocating
and supporting library associations.



*****************

Registration fees for webinar:  Core Member $57.85; ALA member: $80.10;
Student member $44.50; Non-member $89.00

For additional information and access to registration links, please go to
the following website:

https://elearning.ala.org/local/catalog/view/product.php?productid=1559

Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration at ala.org.

For all other questions or comments related to Core webinars, please
contact Core CE staff at corece at ala.org.

*Posted on behalf of the Core Continuing Education Committee.*
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