[Eril-l] Core Webinar: Marketing Your Library

[Electronic Resources in Libraries discussion list]

*Cross posted to multiple lists*

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Core Webinar: Marketing Your Library

Date: Wednesday, July 16, 2025

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.



Description:

In today’s digital age, libraries must go beyond traditional promotion to
effectively reach and engage diverse audiences. Program participants will
be provided with the tools and strategies needed to market their services,
programs, and resources in creative and impactful ways. By the end of this
session, participants will be equipped with actionable insights and
marketing techniques that will help them increase foot traffic, foster
community engagement, and elevate their library's profile in the community.

Learning outcomes:

Participants will learn how to:

   -

   Develop a clear, compelling brand identity for their library.
   -

   Create targeted marketing campaigns to reach specific community groups.
   -

   Utilize social media, email, and digital platforms to expand their reach.
   -

   Engage with local leaders, community groups and media to boost
   visibility.
   -

   Tell compelling stories that resonate with patrons and stakeholders.
   -

   Measure and analyze marketing efforts to ensure success.


Who should attend?

Administrators, librarians, marketing, public relations

Presenters:

Victor Caputo is the CEO of Supernova Consultants. He began his career as a
journalist before entering the library field and worked as Director of
Public Relations/Programs for 24 years. He served as a Library Director for
six years before engaging his consulting business full time. He has
lectured extensively on management, project management, marketing, and
customer service.

*****************

Registration fees for webinar:  Core Member $57.67; ALA member: $71.10;
Non-member $79.00

For additional information and access to registration links, please go to
the following website:

https://elearning.ala.org/local/catalog/view/product.php?productid=1525

Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration at ala.org.

For all other questions or comments related to Core webinars, please
contact Core CE staff at corece at ala.org.

*Posted on behalf of the Core Continuing Education Committee.*
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