[Eril-l] Core webinar: Library Marketing 101: Market Segmentation

Tue May 9 05:00:00 PDT 2023

*Cross posted to multiple lists*

Core webinar: Library Marketing 101: Market Segmentation

Date: Tuesday, May 30, 2023

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.

Description: This webinar will describe how to use a market segmentation to
identify, assess, and better understand the different user groups in your
library. The presenter will discuss the process of conducting market
research to study your overall library community. Once your library’s user
groups (or segments) have been identified, then further market research is
used to better understand their needs, desires, and expectations.

Learning outcomes:

At the end of this webinar, the attendees will be able to:

   -

   Define market segmentation and understand how it directly applies to
   libraries
   -

   Understand the importance of dividing your library users into different
   segments
   -

   Utilize different market research methods that will help identify the
   different user groups in your library
   -

   Understand the importance of the concepts of targeting and positioning,
   as they relate to marketing to your specific library users
   -

   Identify different software applications and tools that can help improve
   your targeted marketing activities

Who should attend?

This webinar would be appropriate for library workers in public, academic,
or special libraries

Presenter:

Mark Aaron Polger is an academic librarian and information literacy
instructor who has been working in libraries since 1992. He received his
MLIS degree in 2000 from the University of Western Ontario (London,
Ontario, Canada) and has worked as a librarian in public, hospital, and
academic libraries. Currently, he is the Coordinator of Library Outreach at
the College of Staten Island, City University of New York (CUNY). He
assists in the promotion of library events for CLUE (College Life Unit
Experience) credit, coordinates the partnership with local-area high
schools and public library branches, and serves as the liaison to the
Office of Admissions and Recruitment, Office of Student Life, SEEK office,
and the Center for Global Engagement.

Since 2014, he has been co-chairing the Annual PR Xchange Awards
Competition, part of the new Core division of the American Library
Association. Locally, he co-chairs meetings in New York City for ACRL
National’s Library Marketing and Outreach Interest Group. He was part of
the founding committee of the Library Marketing and Communications
Conference (LMCC) from 2015-2019. Currently, he is the Founder and
Editor-in-Chief of the open-access, peer reviewed journal Marketing
Libraries Journal, which was launched in Fall 2017.

He is the author of three books; Library Signage and Wayfinding Design:
Communicating Effectively with your Users (2021), Library Marketing Basics
(2019), and Engaging Diverse Learners: Teaching Strategies for Academic
Librarians (co-authored with Scott Sheidlower)(2017).

*****************

Registration fees for webinar:  Core Member $57.67; ALA member: $71.10;
Non-member $79.00

For additional information and access to registration links, please go to
the following website:

https://elearning.ala.org/local/catalog/view/product.php?productid=911

Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration at ala.org.

For all other questions or comments related to Core webinars, please
contact Core CE staff at corece at ala.org.

*Posted on behalf of the Core Continuing Education Committee.*

____

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