[Eril-l] Core webinar: How to Effectively Market Today's Library

Tue Apr 4 05:00:00 PDT 2023

*Cross posted to multiple lists*

Core webinar: How to Effectively Market Today's Library

Date: Tuesday, April 25, 2023

All webinars are one hour in length and begin at 11 am Pacific, noon
Mountain, 1 pm Central, and 2 pm Eastern time.

Description: Just as library services and customer expectations have
changed since the pandemic, so, too, should our marketing tactics. In this
interactive session, two marketing directors will share marketing
challenges, strategies, and solutions that staff at all levels can apply to
get results. Participants will learn and practice new skills on how to
effectively promote the library, such as crafting and customizing a pitch
to even the busiest customer "on-the-go". By demonstrating success stories
and encouraging others to take the leap, participants will leave imagining
what impact they could make by moving beyond the flyer and thinking about
new, innovative, and engaging ways to spark customer curiosity in
interacting with the library, regardless of their role within the library.

Marketing what the library has to offer is everyone's job, from
administrators to frontline staff. This session is geared toward anyone
interested in creating a more effective marketing strategy for their
library. Tips, tricks, and tools will be shared that can be applied whether
you're a decision-maker or a library staff member working directly with
customers. While the presenters will speak from their experience working
with public libraries, the skills taught and learning outcomes can be
applied to a variety of library types.

Building skills to pitch library services include tips, activities, and
resources on how to build an effective “elevator pitch.” For example,
building a quick script on how to promote the same service to the busy mom
on-the-go AND a customer wanting to chat for extended periods of time, and
how to tailor library service pitches everywhere from a formal setting to
sharing a resource in line at the grocery store. These tips will help
library staff in any role, not just marketers, become more comfortable with
promoting library services beyond a flyer and to “hook” the customer in a
way that will lead to engagement.

Learning outcomes:

At the end of this webinar, the attendees will be able to:

   -

   Evaluate and reimagine marketing plans to better educate and engage
   library customers.
   -

   Build skills to pitch library services in a way that sparks curiosity
   and meets customers where they are.
   -

   Replicate marketing strategies and trainings to coach their own peers
   and teams.

Who should attend?

Anyone interested in marketing

Presenters:

Kelly Sitzman is the Director of Communications & Employee Development for
Pioneer Library System in Norman, Oklahoma. She oversees the brand strategy
and staff training for PLS’s three-county system. Kelly graduated from the
University of Oklahoma in 2015 with an MLIS in Library and Information
Studies. Kelly is a graduate of the ALA Leadership Institute, Oklahoma
Library Association (OLA) Gold Leadership Institute, and civic leadership
programs. She was recognized as OLA's Outstanding New Librarian, awarded
"NEXT Under 40" by the Norman Chamber of Commerce’s young professionals
group, and named a Journal Record Achiever Under 40. She is the ALA
Councilor to the Oklahoma Library Association.

Gregg Dodd joined the Columbus Metropolitan Library (CML) in 2013 as the
Director of Marketing & Communications. Dodd leads the development,
planning and implementation of the library’s comprehensive and aligned
strategic marketing strategy ensuring that all communications appropriately
and accurately express the organization’s vision, community image, position
and values. Dodd’s work includes crisis communication, media training,
community relations and management of CML’s premier partnerships with local
and regional business and cultural organizations. Dodd served as CML’s
Interim Director of Development and Affinity from Nov. 2014 to July 2015.
Prior to joining CML, Gregg spent seven years as the Deputy Director of
Communications, Marketing and Events for the Ohio Statehouse and seven
years with the Ohio Arts Council serving as their Director of Public
Information and Legislative Affairs. Gregg holds a BA in Communications
from the University of Toledo. Outside of work, Gregg enjoys traveling,
kayaking, cooking and wine tastings.

*****************

Registration fees for webinar:  Core Member $57.67; ALA member: $71.10;
Non-member $79.00

For additional information and access to registration links, please go to
the following website:

https://elearning.ala.org/local/catalog/view/product.php?productid=838

Core webinars are recorded and registrants receive a link to the recording
shortly following the live event.

For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration at ala.org.

For all other questions or comments related to Core webinars, please
contact Core CE staff at corece at ala.org.

*Posted on behalf of the Core Continuing Education Committee.*

____

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