[Eril-l] ALCTS e-Forum: Making the Case: Internal and Upward Marketing for Technical Services

ALCTS-CE Announce alcts.ce.announce at gmail.com
Tue Feb 4 09:49:22 PST 2020

*Cross posted to multiple lists.*

ALCTS e-Forum: Making the Case: Internal and Upward Marketing for Technical

February 25-26, 2020

Moderated by Meghan Kowalski, Emily Sanford, and Rebecca Uhl

Please join us for an e-forum discussion. It’s free and open to everyone!

Registration information is at the end of the message.

Each day, discussion begins and ends at:

Pacific: 7 a.m. – 3 p.m.

Mountain: 8 a.m. – 4 p.m.

Central: 9 a.m. – 5 p.m.

Eastern: 10 a.m. – 6 p.m.

Traditionally, library technical services work is behind the scenes. Thus,
their role and importance to the library and related institutional
organizations may be overlooked. Marketing and advocating for the
importance of technical services to internal and external audiences is
necessary to receive funding, staffing, and other support. This forum will
look at how technical services librarians and staff interact and
collaborate with others in their institutions (formal committees, informal
work groups, social activities, etc.) and explore what traditional and
non-traditional marketing techniques have or have not worked to increase
their visibility.


Meghan Kowalski is the Outreach and Reference Librarian at the University
of the District of Columbia. Previously, she worked in both public and
technical services at the Catholic University of America’s John K. Mullen
of Denver Memorial Library. She is interested in engaging communities
through online and offline outreach initiatives. One of her other current
focuses is to increase library professional skill development by breaking
down traditional silos, learning from other industries, and encouraging
personal career management. You can learn more about her experiences and
see some of her work on her website meghankowalski.com.

Emily Sanford has been the Serials Catalog Librarian at Michigan State
University Libraries since 2011. She also has a quarter-time appointment
with the Libraries’ User Experience (UX) Unit where she contributes to
usability and assessment projects. Her interests include technical services
(TS) advocacy and collaboration, the intersection between UX and TS, and TS
procedure documentation. She earned her MSI from the University of Michigan
in Library and Information Services and Archives and Records Management in

Rebecca Uhl is the Principal Cataloger at Arizona State University. She has
over 30 years’ experience cataloging materials in all formats, including
books, serials, electronic resources, maps, videos, scores, sound
recordings, and government documents. In addition, Rebecca has served as a
co-manager of ASU’s technical services department and as head of
cataloging/metadata services, advocating for cataloging and technical
services to anyone who would listen, and some who didn’t. She has trained
many new catalogers at all levels and served on ALCTS and PCC (Program for
Cooperative Cataloging) committees during her career.

What Is an e-Forum?

An ALCTS e-forum provides an opportunity for librarians to discuss matters
of interest, led by a moderator, through the e-forum discussion list. The
e-forum discussion list works like an email listserv: register your email
address with the list, and then you will receive messages and communicate
with other participants through an email discussion. Most e-forums last two
to three days. Registration is necessary to participate, but it's free.

For information about upcoming e-forums, please visit

How to Register

You must register your email address to subscribe to or access an
electronic discussion list on ALA's Mailing List Service. Once you have
registered for one e-forum, you do not need to register again, unless you
choose to leave the list. Find instructions for subscribing and
unsubscribing online. (

If you have any problems, please contact alcts-eforum-request at lists.ala.org.

*Posted on behalf of the ALCTS Continuing Education Committee.*
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